Lyza is Global Senior Client Partner at TXT Media, where she builds strategic partnerships and helps brands and agencies unlock growth through innovative media solutions.
The digital broadcasting landscape is undergoing a profound transformation, moving beyond traditional linear models to embrace a complex, multi-platform ecosystem.
Dubai Media Leading Ladies is an influential group of women in the Dubai digital media scene. We’re meeting some of the members and the first is Charlotte Cijffers of ITP Media Group.
In a major move to address diversity and talent acquisition challenges in the global advertising technology sector, JobsInAdtech.com has announced a new strategic partnership with The Women In Programmatic Network (TWIPN)
The Adtech Chat Community has
For years, audio was treated as a supporting channel in the media mix. That perception no longer reflects reality. Across streaming, podcasts and live radio, the data is aligning. The latest audio market results tell a clear story: growth, engagement and brand impact are moving in the same direction.
The Trade Desk has announced a strategic partnership with AiOO, a programmatic technology platform for digital out-of-home and retail media. The collaboration marks the first time media buyers can access AiOO’s DOOH and retail media inventory across MENA
Performance media agency ROAST has unveiled its proprietary ChatGPT App Tracker, a new tool designed to bring transparency and competitive intelligence to the rapidly expanding OpenAI GPT App Store ecosystem.
59A, the UK-based advertising technology firm specialising in custom algorithmic solutions, today announced a major escalation of its North American operation
Audiotack has tapped Alexis van der Wyer to become it’s new CEO, joining from AdsWizz
White labelled solutions are becoming more prevalent but the industry isn’t always keen to talk about them.