NDA Editor-in-Chief Justin Pearse sits down with media and marketing veteran Paul Evans to find out more about V2RSION, the company he founded, described as ‘the first Positioning Engineering studio built for the intelligence era’
While influencer fraud is often discussed in terms of financial losses, its deeper consequences are systemic. Fake influencers aren’t just misleading brands—they’re crowding out legitimate creators, particularly those from underrepresented communities.
UK Advertising will return to Cannes Lions this June with a Government-backed trade mission, as part of a wider strategy to strengthen the UK’s global position in advertising and accelerate the international growth of its creative industries
NDA spoke to the sponsors at the recent Trinity Spring Lunch to get their views on where the industry is heading and how they are helping. First up is James Hanslip, CEO of Content Ignite
Last week, I had the privilege of attending my first POSSIBLE, an event that has left me in no doubt as to why it’s fast becoming an unmissable date in the Advertising, Marketing and Digital Innovation calendar.Â
From the moment the doors opened, it was clear that POSSIBLE was not just about panels and pitches, but about creating real connections that drive the industry forward
All the latest jobs trend plus the top three jobs on the site
Part two of our gathering of views from POSSIBLE 2025, starting with the views of the producer of the event, Christian Muche.
NDA was in Miami this week for the POSSIBLE event, which was bigger and better than ever. Andy Oakes gathered the views of some of the attendees.
Yes, AI helps us move faster. But in the rush to make marketing cheaper and more efficient, we are quietly stripping out the thing that made it powerful in the first place: critical thinking.
‘Ones to Watch’ is NDA’s new series where we provide young companies in the digital media industry the chance to pitch their business.Â
Here we meet Jean-Philippe Costa Mota, Head of Sales EMEA at in-car advertising platform 4screen…