POSSIBLE, the fast-growing global marketing event, is heading to Europe for the first time, with a debut edition set for Lisbon on 12–14 October 2027.
Behind the slick keynotes and soaring ad-spends lies an uncomfortable truth that regional business leaders rarely admit out loud. Despite the world-class infrastructure and a huge AI investment in the region, most companies are still flying blind. They are further away from truly knowing their customers than they realise
Omnicom Media MENA has restructured its regional operating model and expanded the remit of a senior leader, as the business looks to align more closely with a broader transformation underway across Omnicom Media globally.
SmartFrame Technologies has named Dal Gill its new Chief Revenue Officer as the image-streaming and contextual-advertising company looks to expand its commercial operations.
Ten years on from Brexit, a campaign defined in part by contested claims on the sides of buses, and the UK still has no rules requiring factual accuracy in political advertising. That is a scandal hiding in plain sight.
MENA’s growing focus on AI, personalisation and customer intelligence presents an opportunity to build on lessons learned in more mature markets and accelerate the journey towards data-driven growth
Uber Advertising has appointed Elton Ollerhead as its new Head of EMEA Sales, as the ride-hailing giant’s advertising arm continues its rapid commercial expansion across the region.
CTV company Olyzon has closed a $10 million Series A funding round led by S4S Ventures
NDA’s Media Pride is back for its fourth year
The AI race in our industry has been framed almost entirely around efficiency. More output. Less headcount.
When everything is optimised for volume, output becomes a commodity. And commodities race to the bottom on price, on quality, and on differentiation. And clients start to notice
As the road to the 2026 World Cup accelerates, brands across the GCC have the opportunity to rethink sports marketing and engage highly intentional audiences through omnichannel strategies built for modern sports fandom. With exceptional live sports viewership across the region at 84% in the UAE and 81% in Saudi Arabia, the World Cup represents a major opportunity for advertisers to connect with deeply engaged audiences at scale.