It’s less than a week until POSSIBLE kicks off in Miami Beach for its second iteration and it’s fair to say that the organisers have been busy trying to top last year’s line-up.
Marketers have more tools than ever to help provide the insight their finance team needs for reporting, budgeting, and forecasting, and finance can support marketing by further demonstrating the impact of their campaigns on business performance. It is all simply a matter of collaboration.
Open banking – the secure sharing of financial data with service providers – has been transforming industries from property to payments over recent years, since UK legislation mandating bank data sharing came into force in January 2018. This ability to instantly read bank data allows for uses such as accelerated mortgage applications, smooth tenant financial checks and even instant tax payments to HMRC. And it has a role to play in the beauty industry too.
Machine learning technology can help create a unified view of the consumer across touchpoints and at scale. This granular understanding enables businesses to then tailor their marketing strategies, product offerings, and pricing models in line with dynamic consumer demands.
Spark Foundry UK today announces the appointment of Emil Bielski as the new Chief Executive Officer for the UK.
NDA will be basing all their activity at Maison NDA in Cannes this year. The venue, which sits right in the heart of Central Cannes, will host all of our roundtables, meet-ups, lunches, and podcasts.
On Wednesday the 19th of June, the venue will be given over to our Digital Women initiative and we will be hosting a day of content that covers the issues raised in our series which is now into its third year.
Welcome to the wonderful world of digital advertising, where the lines between legality and strategy blur into a mosaic of pixels and algorithms. For those of us within the industry, reading this article, the dance between consumer privacy, targeted precision, and automated efficiency is not merely a spectacle but a subtly and infinitesimally choreographed display of strategy, execution and ethic
Have I been rejected for being overqualified or too senior? Absolutely.
But this is a consistent piece of feedback that people are receiving. And it’s something I have a significant issue with in a few regards…
Ahead of the Paris Summer Games, online retailers need to be prepared for spikes in online searches and increased product demand to ensure that they can make the most of the sales opportunities it provides.
How can retailers grow their customer base, nurture customers with strategic personalisation, drive sales, and boost customer loyalty in the health, wellness, and fitness ecommerce arena?
The theme for this year’s IWD is ‘Invest in Women: Accelerate Progress’
This calls out for us to be measurable and demonstrable – something that we’re used to in this industry, yet there seems to be some fatigue around IWD this year, and even around DE&I in general.
New Digital Age is pleased to renew its agreement to media partner with POSSIBLE which, once again, will be held in Miami Beach, Florida.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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