Fuse, the global sport and entertainment marketing agency, part of Omnicom Media, today announces the appointment of Freddy Farhat as Senior Director – Sports Partnerships, as the agency builds on the launch of its Dubai office earlier this year.
Most organisations aren’t at risk because they’re ignoring AI. They’re at risk because nobody’s actually governing it effectively. Relying on general management assurances, vendor promises, or legacy data protection and ePrivacy policies won’t cover this new category of systemic risk
AI can’t tell you who your ideal customer is. It can’t decide which problem matters most, why buyers should care, or how to position your product. Those are human calls. That’s exactly why product marketers matter more than ever.
The integration brings Jobs in Adtech’s curated listings of roles across programmatic, ad operations, data, and media technology directly to NDA’s audience of marketing and media professionals. Visitors to New Digital Age will now be able to browse adtech-specific vacancies without leaving the platform, connecting employers in the sector with a highly engaged readership of industry decision-makers
The Advisory Collective has partnered with Bluestripe Group to launch AdVantage, a new combined proposition designed to help companies both enter and grow within the UK market.
The collaboration brings together go-to-market advisory with marketing and PR capabilities, aiming to offer a more complete route for vendors seeking cut-through via a comprehensive market realignment program.
Bluestripe Group and New Digital Age brought together a group of senior sales leaders from the digital advertising industry at the Union Club this month for the first Selling the Sellers roundtable, a companion piece to the long-running Marketing the Marketers series. Where that initiative focused on helping marketers in our industry, this one turned the lens on the sales side of the business, and on the gap that too often opens up between what marketing produces and what sales can actually use
YouTube is no longer just a video platform; it is the connective tissue between live sport, creator culture, music, gaming, education and everyday entertainment. It is where people go to feel part of something – whether that is a global event like the World Cup or a niche community. The question for brands is not whether to be there, but how to show up in a way that feels natural to the content, the context and the audience’s intent.
At our “Selling the Sellers” breakfast, one of the key themes to emerge was that adtech sales will always need a human touch. In her firts column for NDA Nicola Webb expands on this theme.
Founders are told to be more visible. But after a decade helping businesses enter new markets, Ellie Edwards-Scott argues that attention alone rarely creates commercial momentum — and explains what does.
Nearly every aspect of podcast advertising looks different from when I started.
Dynamic ad insertion transformed how campaigns are delivered. Programmatic buying expanded access to the medium. Attribution technology gave advertisers new confidence in measuring performance, while AI and increasingly sophisticated reporting tools have made planning and optimisation more data-driven than ever before
Foresight makes no apology for its positioning: this is not a day of recycled thinking and safe narratives. It has been designed as a strategic reset for marketing leaders under pressure to deliver in a market that is changing faster than most organisations can adapt.
I can’t help thinking we’ve become distracted by the wrong conversation.
The more interesting question isn’t whether AI can save us time. It’s ‘what will we do with the time it creates?’