Saudi Tourism Authority has turned one of the FIFA World Cup’s most recognisable match-day moments into a real-time social media activation, using the tournament’s three-minute hydration breaks as the basis for a live Instagram competition promoting travel to Saudi.
Shweta Singh has built and scaled businesses across the US, Southeast Asia, and MENA, while working extensively across Singapore, GCC, India, and China.
Having held leadership roles at Bloomberg, Amazon MX Player, Bigo Ads, and now Appmontize Media, she has led market expansion, revenue growth, product launches, publisher partnerships, and influencer-led platforms across diverse markets.
Today, she is focused on the evolving intersection of AI, retail media, CTV, rich media, influencer ecosystems, and performance marketing, and how these trends are shaping the next era of advertising.
59A has opened a permanent Sculpture Garden, unveiling five large-scale installations that transform real-world economic, behavioural and geographic datasets into geometric fine art.
The appointment will see PHD MENA support the opening of Wynn’s seventh global destination, in Ras Al Khaimah, marking the brand’s first presence in the Middle East and one of the region’s most high-profile tourism developments
JobsInAdtech.com, the global job board dedicated exclusively to the advertising technology industry, has been named the Official Global Jobs Partner of IAB Tech Lab
Sara Abdullah is a Media Planning & Sourcing Specialist at Al Tayer Group, where she leads integrated media strategies across luxury, retail, and automotive brands.
V, the platform company behind the VIDAA Smart TV operating system, has launched its TV Channels service across ten Middle East and North Africa markets, giving viewers free access to more than 30 premium streaming channels.
YouTube remains one of the most powerful canvases for advertisers. Yet for all its scale, clients do not always feel in control of where ads appear, what emotional environment surrounds them, or whether the message is truly aligned with the content it runs alongside.
We all know how AI investment decisions actually get made. Someone in technology or operations makes the case for a new tool. The CFO signs off the licence. Adoption gets tracked. The story ends there. What nobody measures, because it is harder to quantify and harder to sell internally, is whether the organisation has been redesigned to receive the value the tool creates
POSSIBLE, the fast-growing global marketing event, is heading to Europe for the first time, with a debut edition set for Lisbon on 12–14 October 2027.
Behind the slick keynotes and soaring ad-spends lies an uncomfortable truth that regional business leaders rarely admit out loud. Despite the world-class infrastructure and a huge AI investment in the region, most companies are still flying blind. They are further away from truly knowing their customers than they realise
Omnicom Media MENA has restructured its regional operating model and expanded the remit of a senior leader, as the business looks to align more closely with a broader transformation underway across Omnicom Media globally.