Ahead of the Paris Summer Games, online retailers need to be prepared for spikes in online searches and increased product demand to ensure that they can make the most of the sales opportunities it provides.
How can retailers grow their customer base, nurture customers with strategic personalisation, drive sales, and boost customer loyalty in the health, wellness, and fitness ecommerce arena?
The theme for this year’s IWD is ‘Invest in Women: Accelerate Progress’
This calls out for us to be measurable and demonstrable – something that we’re used to in this industry, yet there seems to be some fatigue around IWD this year, and even around DE&I in general.
New Digital Age is pleased to renew its agreement to media partner with POSSIBLE which, once again, will be held in Miami Beach, Florida.
Several years after the initial announcements that Chrome would remove 3rd party cookies, depreciation is approaching. As we start 2024 it would be remiss of me not to encourage everyone to lean into all the identity and measurement solutions in the market, including testing Privacy Sandbox
Imagine devouring an entire season of your favourite show in one sitting, customised just for you. This isn’t some distant utopia; it’s the reality emerging with the rise of AI video tools like OpenAI’s Sora, Pica, and Google’s Imagen.
The Super Bowl this year has a pop-shaped elephant in the room which is how much of that 8.4 million uplift since last year’s show could be attributed to the Swift-ization of the Super Bowl audience.
Zenith UK’s Chief Executive Officer, Natalie Cummins has named Richard Clay as its new Chief Strategy Officer.
This year will see continued progress in terms of supply path optimisation, and reduction in partners to drive simpler / cleaner paths between demand and supply. But it also prompts the question – do misaligned objectives hold the industry back from our lofty goals?
If 2023 was defined by survival, 2024 is set to be all about revival. So says our team behind MTM’s 2024 report, which details ten of the most compelling consumer and cultural trends to watch out for this year.
I feel compelled to come to the defence of supply-side platforms (SSPs), an often much-maligned part of the industry, tarnished by the phrase the ad tech tax, suggesting that costs are being taken out without value being provided. Sometimes it feels like there is a view of exchanges as dumb pipes, or margin stealers.
How do we measure the environmental impacts of digital marketing? How many ecommerce brands and marketers can accurately state the carbon footprint of their ecommerce marketing campaigns? n
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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