Omnicom Media MENA has restructured its regional operating model and expanded the remit of a senior leader, as the business looks to align more closely with a broader transformation underway across Omnicom Media globally.
SmartFrame Technologies has named Dal Gill its new Chief Revenue Officer as the image-streaming and contextual-advertising company looks to expand its commercial operations.
Ten years on from Brexit, a campaign defined in part by contested claims on the sides of buses, and the UK still has no rules requiring factual accuracy in political advertising. That is a scandal hiding in plain sight.
MENA’s growing focus on AI, personalisation and customer intelligence presents an opportunity to build on lessons learned in more mature markets and accelerate the journey towards data-driven growth
Uber Advertising has appointed Elton Ollerhead as its new Head of EMEA Sales, as the ride-hailing giant’s advertising arm continues its rapid commercial expansion across the region.
CTV company Olyzon has closed a $10 million Series A funding round led by S4S Ventures
NDA’s Media Pride is back for its fourth year
The AI race in our industry has been framed almost entirely around efficiency. More output. Less headcount.
When everything is optimised for volume, output becomes a commodity. And commodities race to the bottom on price, on quality, and on differentiation. And clients start to notice
As the road to the 2026 World Cup accelerates, brands across the GCC have the opportunity to rethink sports marketing and engage highly intentional audiences through omnichannel strategies built for modern sports fandom. With exceptional live sports viewership across the region at 84% in the UAE and 81% in Saudi Arabia, the World Cup represents a major opportunity for advertisers to connect with deeply engaged audiences at scale.
NDA talks to James Harris of Intelligent Assistance about the launch of the new business which brings together three adtech veterans
AI in marketing is at an inflection point. The technology is moving faster than the governance frameworks designed to manage it. Questions of data ownership, Agent responsibilities, security and ethical consideration in infrastructure and model building, AI-generated creative attribution, algorithmic transparency in media buying. These are live commercial and regulatory risks, and the industry is largely trying to navigate them with policies written for a pre-generative AI world.