Interviews, insight & analysis on digital media & marketing

Advertising

DoubleVerify Bolsters Media Authentication on Meta: Extends Brand Safety and Suitability to Facebook and Instagram Feeds & Reels

DoubleVerify today announced the expansion of its brand safety and suitability coverage on Meta to include measurement of Facebook and Instagram Feeds and Reels. With this release, global advertisers will be able to independently authenticate campaign quality and protect their brand equity within these engaging, user-generated media environments

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Digital Women

Digital Women : Jenny Stanley, Founder of Appetite Creative

Jenny has over 20 years experience in international sales management across the media, advertising and creative technology industries. Founder of multi-award-winning digital experiences studio Appetite Creative, her mission is to lead creative technology in digital advertising.

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Advertising

Being on the outside  – be considerate in communications

It has been a pretty rough year / 18 months for the industry – with that very buoyant employment market suddenly taking a turn for the worse, and a succession of significant layoffs across the market, on the demand and supply side.

It can be a jarring experience for those that lost their roles, and for some even their own sense of self. I know, because I experienced it this year after 15+ years of continuous employment

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