AI
Finding Visibility in the AI Era: Why IgniteStack Was Launched
NDA sat down with Justin Taylor and Thomas Bowie to discuss why they have launched IgniteStack
3 February 2026
NDA sat down with Justin Taylor and Thomas Bowie to discuss why they have launched IgniteStack
Artificial intelligence is not another shiny object for advertising to briefly obsess over and then discard. It represents a tectonic shift that will fundamentally reshape how the industry operates, how value is created, and who ultimately wins and loses.
NDA Publisher Andy Oakes sat down with Charles Yardley, CEO, and Katie Allen, CRO, to discuss the enduring appetite for print, the nuances of the UAE advertising market, and why “handshake economics” remains at the heart of their business.
Inntelo AI, the UK-based AI hospitality startup, has opened a new office in the United Arab Emirates, based at the Dubai International Financial Centre
Chtrbox, an influencer and marketing platform that connects brands with social media influencers, has launched into Dubai.
The start of 2026 has arrived with a familiar ritual in the marketing and media industry: a wave of predictions, outlooks and trend reports attempting to explain what the year ahead will hold. Read enough of them and a common set of themes quickly appears.
flydubai has partnered with Amperity, a customer data platform, to integrate traveller data as part of its current business strategy. This collaboration aims to connect customer insights in real time to provide more specific engagement across various stages of travel.
NDA spoke to Glen Pawson at M3.agency about why they
moved to Dubai
Dubai’s digital media scene is booming due to what seems to be a unique perfect storm of world-class infrastructure, aggressive government policy, and one of the most hyper-connected populations on Earth. As of 2026, Dubai has firmly established itself as the digital bridge between the East and West. NDA will be covering the region a lot more in the coming year and asked those in market for their views
While artificial intelligence is accelerating the speed and volume of online content, something unexpected is happening – people are slowing down. They’re seeking out substance over scroll. Across demographics, particularly among Gen Z and Millennials, audiences are showing a renewed hunger for meaningful long-form content that offers human personality and depth. In this shifting landscape, Substack has emerged as the go-to platform for writers, creators, and increasingly, brands.
Today marks my first full year working inside CTV ecosystem
If I’m honest, my preconceptions of the space weren’t flattering
At the time, CTV often felt pretentious. Heavy on jargon, dense with acronyms, and surrounded by what appeared to be a familiar inner circle receiving red-carpet treatment at industry events. Conversations felt over-engineered and difficult to penetrate unless you already spoke the language.
I was wrong. Sort of.
A significant proportion of startups and scaleups entering the UK or Europe fail not because their product is poor, but because their go-to-market strategy is non-existent, generic, or built on guesswork.