I have spent more than 38 years in the out-of-home (OOH) industry and have seen some major transitions during that time. Today, I believe we’re undergoing one of the most transformative periods, with the continued digitisation of OOH propelling our industry into a new era of opportunity.
Marking International Women’s Day, New Digital Age brought together leaders from across the media and marketing industry to discuss what real progress on inclusion looks like in practice. The panel, held at NDA’s annual IWD event, explored uncomfortable truths about the sector, from structural bias in emerging technologies to workplace cultures that still marginalise women’s voices, and focused on the actions leaders and individuals can take to drive change.
The transition from “event” to “essential platform” is how Christian Muche, Founder and Global President of Possible, describes the evolution of Possible, taking place in Miami this April.
More than ever, it feels like agencies and adtech are drifting apart. Not because either is failing, but because one is transforming faster than the other is recognising.
Sarah Martinez, Chief Commercial Officer, Tracer. In a career spannign over 20 years she held leadership roles at The New York Times, WPP, Yahoo!, and Verizon Media, and Integral Ad Science.
At the latest Marketing the Marketers event from Bluestripe Group, a senior panel to examined how marketers at agencies, adtech companies and other players in our industry can effectively engage their target B2B audience in an environment defined by proliferating channels, compressed budgets and heightened internal accountability.
As AIreshapes the marketinglandscape, new players are emerging that promise more than incremental improvement. NDA’s series AI Marketing Pioneers explores these companies. Next up we sit down with Simon Shaw, CEO of Fifty Technology.
We sat down with Ian Manning, CEO of IAB MENA, to discuss the realities behind one of the world’s fastest growing advertising regions, why global companies underestimate its complexity, and how the organisation is moving from market mapping to setting standards.
In an era of increasing
Matt Hamill has joined Displayce
Across Dubai, Abu Dhabi and Saudi Arabia, automation is now embedded in how we operate. According to IAB MENA, digital advertising spend across the region reached USD 6.95 billion in 2024, reinforcing how rapidly budgets are shifting toward digital channels across markets including the UAE and Saudi Arabia.
As AI reshapes the marketing landscape, new players are emerging that promise more than incremental improvement. NDA’s series AI Marketing Pioneers explores these companies. Next up we sit down with Barney Worfolk-Smith, Chief Growth Officer at Daivid, to discuss how AI is transforming creative effectiveness and the wider advertising ecosystem.