Reflections on the differences and similarities between the UK and Australian digital media and marketing industries.
Fiona FitzGibbon is Founder, Diversiffi Media and partner at The Out of Home Media Consultancy. An expert in digital OOH, previous roles have included Head of London 2012 Olympic/Paralympic Games Strategy – UK OOH sector at CBS Outdoor.
Many digital transformation and change programmes are hampered by existing processes. Process change isn’t just for digital technical projects, you can apply the same steps and questions here to ‘How to speed up content delivery’ or ‘How to ensure everyone is aligned on new ways of working’.
Following NDA’s recent International Women’s Day event, speaker Jasmine Dawson, SVP Digital, BBC Studios reflects over some of the issues raised and how the industry can do better in supporting women.
The rise of the fractional C Suite is upon us. The new way of working is to access leadership expertise, be it marketing, operations or technology – but ‘fractionally’ not on a full-time cost basis.
As brands navigate the ongoing challenges of changing consumer spending and rapidly increasing customer acquisition costs, Social Commerce has quickly become a transformative force, reshaping consumer behaviour and revolutionising the way brands connect with their audience. And at a rapid pace.
Karan Singh, General Manager UK, Vistar Media is a man on a mission. A mission to forge a new future for out of home advertising.
Mollie Spilman is Chief Revenue Officer at Oracle Advertising. She is a 25plus-year media and adtech veteran whose prior gigs include roles at Criteo, AOL, Yahoo and Oracle. We asked who her hero is.
In the latest It’s Always
You’re a brand that’s challenging the established leaders and fighting for growth, but as your marketing costs have risen in the last 2 years, your revenue and market share haven’t kept pace. And, nobody can tell you why.
Sound familiar?
NDA has launched a new series, The Big Question, in which we put a burning industry question to a panel of thought leaders. Below we hear from Boots, Hilton, GroupM, Superbet and Utiq.
This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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