Interviews, insight & analysis on digital media & marketing

CTV

CTV Focus: “The consumer habit transitioned long ago; modern media planning is simply catching up to where attention actually lives”

As Head of Audiovisual (AV) at Bicycle London, Dylan Pritchard occupies a unique vantage point in the UK media ecosystem. Responsible for navigating the rapid shift between traditional broadcast TV and streaming platforms, Pritchard has championed a video-first mindset across client portfolios. NDA sat down with him to talk about the death of the traditional Insertional IO, why linear TV is no longer untouchable, and how agencies must evolve to survive.

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Foresight

What have trade bodies ever done for us in the age of AI?

At New Digital Age’s Foresight event, NDA Editor-in-Chief Justin Pearse moderated a discussion with leaders from three of the UK’s prominent trade associations: Rachel Aldighieri, CEO of the Data & Marketing Association (DMA); Bobi Carley, Director of Media and Advertising Relations at ISBA; and Alex Kozloff, Director of Industry Relations at IAB UK.

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Agencies

AI is everywhere. But is advertising actually getting smarter?

That was the central question posed to a panel of industry leaders at Advertising Week New York. Moderated by Katie Ingram, Director of AWEurope, the session brought together Abhay Singhal, Co-Founder of InMobi and CEO of InMobi Advertising; Dane Kunkel, SVP of Performance & Transformation at Horizon Media; and Brian O’Kelley, CEO and Co-Founder of Apostra. The discussion moved straight past the usual AI hype to confront the realities of building scalable, intelligent systems in modern marketing.

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Digital Women

Digital Women: Cat Agostinho, Co-Founder of Imagen Insights

Cat Agostinho is Co-Founder of Imagen Insights, a qualitative research platform specialising in Gen Z and millennial audiences. Imagen was acquired by Tomorrow in March 2026. Cat continues to lead Imagen while also focussing on advisory work, mentorship and sharing her advice on the founder journey.

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AI

Intelligence vs. effectiveness: Emarketer’s Bill Fisher on advertising’s AI crossroads

At New Digital Age’s latest Foresight event, Bill Fisher, Principal Analyst at Emarketer, set the tone for the day with a compelling opening keynote. Addressing an audience of industry leaders, Fisher tackled the core structural shifts transforming modern marketing and posed a question that sits at the heart of the industry’s current existential crisis: as advertising technology grows vastly more intelligent, is it actually becoming any more effective?

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AI

“We are building advertising infrastructure for live search agents”: Blankspace co-founder Alexander Taylor on monetising the LLM ecosystem

As AI live search agents reshape how consumers discover products and brands, traditional publishers face a sharp decline in organic web traffic. While some digital publishers look to cloud licensing or pay-per-crawl models to recoup losses, Blankspace is offering an alternative: monetising AI traffic through native, agent-targeted advertising infrastructure.

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Brands

How loveholidays is rewriting the performance marketing playbook

New Digital Age sat down with Jonathan Grail, VP Performance Marketing at loveholidays, to discuss transitioning from traditional retail apparel to travel tech, why AI is about building systems rather than using tools, and why the ultimate competitive advantage in marketing comes down to human space for critical thinking.

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