Interviews, insight & analysis on digital media & marketing


Sean Betts: The search for (im)perfection

I’ve recently done a few talks/panels on AI in marketing where I’ve had some really good audience Q&A sessions afterwards. A topic that has come up multiple times in these Q&As has been one of trust – at what point do we start to trust technology, and more specifically, AI, to perform tasks without human oversight.

Work Culture

The power of values in times of economic uncertainty

As the Co-Founder of a culture consultancy, and ex-Communications Director —both on the agency and brand side — I’ve experienced firsthand the indispensable role of core values. For the companies who get it right, core values form a solid foundation for every decision a company makes, including its crisis management strategies.