Ana-Maria Chitoroaga is Programmatic Director at Spark Foundry UK. We asked who her digital hero is.
Now, as the second month of 2024 comes to a close, we find ourselves faced with a number of new challenges. The rise of generative AI in mainstream media, for example, has put pressure on many to embrace the technology, without giving them a chance to fully understand it first.
Tiffany St James is one of the UK’s most experienced digital transformation specialists, the founder of Transmute and former Head of Public Participation for the UK Government. She is also NDA’s monthly columnist.
NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of our leading companies. Next up isMichael Phillips, Communications Director, Havas Media.
When the Genesis of digital marketing started some time ago, darkness really was everywhere.
These days, we are witnessing a new Genesis of retail media.
I’m not alone in noticing that these technological key changes are getting more and more rapid, and we are at serious risk of allowing our human systems of governance to be outpaced.
As someone who has been on talking about ‘cookieless’ (virtually every day since 2020), there are some positives we can take away from the current situation:
Marty Davies is Joint CEO, Outvertising. We discuss redefining allayship, the dangers of agencies’ LGBTQIA+ networks being exploited for creating additional value for clients rather than focussing on employees’ needs, and the huge problem of ‘dirty attention’ in online advertising.
Dino Myers-Lamptey is Founder, The Barber Shop and NDA’s new regular columnist.
Keri Toniette Sacks is Programmatic Trading Manager EMEA at BBC Studios. We asked who her digital hero is.
David Shaw, Co-founder and CEO of Cedara, a carbon intelligence platform for marketers, argues that too many carbon calculator solutions are based on estimated or insufficient data that omits the impact of emissions in your supply chain…
CTV will though continue to change the way buyers evolve their strategies and where these budgets come from. AV and digital budgets will over time unify but it is still a fragmented buying ecosystem, even more confused by BVOD channels trying to build their own solutions and in effect creating walled gardens.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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