Programmatic
Matt Barash: Social is no longer just a channel. It’s the R&D lab for modern marketing
Industry veteran Matt Barash, Chief Commercial Officer at Nova, is NDA’s new monthly columnist.
16 February 2026
Industry veteran Matt Barash, Chief Commercial Officer at Nova, is NDA’s new monthly columnist.
New Digital Age has announced the first names for NDA Legends, a series of live podcast recordings taking place at Maison NDA during Cannes Lions.
Jamie Klingler, writer, consultant & campaigner for women’s safety; and Lori Meakin, best-selling sauthor, strategist and entrepreneur have been announced as speakers at NDA’s fourth International Women’s Day (IWD) Lunch.
“My most heroic personal achievement is building a B2B software company in rural Cornwall. You don’t need to be in The Valley, Soho or Silicon Roundabout to make things happen.”
Mario Lamaa is Managing Director, Data & Revenue Operations at Immediate Media and NDA’s new monthly columnist.
Pippa Scaife is Director of Digital Advertising at Sky Media. Before joining Sky Media, she held senior commercial roles at NBCUniversal, CNN International, and The Box Plus Network.
Shanil Chande recently joined Talon as its first Chief Programmatic Officer, a newly created role that signals the independent OOH specialist’s growing ambition in data, automation, and digital trading. With programmatic DOOH at a clear inflection point, and nearly half of UK brands now running programmatic-only campaigns, Talon wants to boost its presence in the market.
The inaugural PitchLab event, hosted by New Digital Age at The Century Club in London, set out to solve a familiar industry problem, how do independent agencies and technology partners build meaningful relationships in a market where everyone is time-poor and overloaded with pitches.
The inaugural PitchLab event, held by New Digital Age (NDA) at The Century Club in London, was a day dedicated to fostering collaboration between the UK’s most innovative technology companies and the thriving independent agency sector.
Maison New Digital Age (NDA), New Digital Age’s home for the week of Cannes Lions, will once again feature a week of podcasts, parties, editorial content and events.
By now you’re bored of people saying things like ‘2026 will be the year of AI’ and such like (you don’t need me to tell you which way the wind is blowing like the Michael Fish of Media).
The Middle East and North Africa (MENA) has rapidly evolved into one of the world’s most dynamic arenas for media and marketing innovation. With youthful populations, high social media penetration and an appetite for digital storytelling, cities such as Dubai and Riyadh have become fertile ground for new media models that blend local insight with global formats.