Tripadvisor plans to become a full-service media network and content studio for global travel brands As part of this move, rather than relying solely on traditional performance marketing or standard display ads, it partnered with Channel 4 as the primary sponsor for Fred’s Ultimate Hotels.
As AI live search agents reshape how consumers discover products and brands, traditional publishers face a sharp decline in organic web traffic. While some digital publishers look to cloud licensing or pay-per-crawl models to recoup losses, Blankspace is offering an alternative: monetising AI traffic through native, agent-targeted advertising infrastructure.
New Digital Age sat down with Jonathan Grail, VP Performance Marketing at loveholidays, to discuss transitioning from traditional retail apparel to travel tech, why AI is about building systems rather than using tools, and why the ultimate competitive advantage in marketing comes down to human space for critical thinking.
The creator economy is undergoing a structural shift. Beyond individual influencers posting sponsored content, a growing tier of top creators are structuring themselves like modern media companies, cross-platform IP hubs, and broadcast studios.
Fraser Shaw Morris is Agency Partner at Xbox Media Solutions. In a slightly different approach to the normal My Digital Hero format, he pays tribute to his hero, the late Graeme Philipson.
Representatives of industry trade associations ISBA, The IAB and The DMA will be taking to the stage at NDA’s Foresight event to prove their worth to the industry.
Jack Glancy is a Performance Planning Lead at Brave Bison. He has worked across major brands including New Balance, Tottenham Hotspur, Pandora, Asda and Pernod Ricard, with experience spanning paid media, forecasting, budget planning, incrementality and marketing effectiveness.
Stop sending unedited AI-generated content and bring your critical abilities to work.
Hakim Charles, Founder of Vellum Intelligence and former public policy and regulatory affairs leader at Meta and X, joined Rob Rasko, President, Brand Safety Summit in an interview to close this year’s show to discuss advertising in the age of AI, the implications for brand safety and why brands may soon need to appeal to machines as well as humans.
Stelia is on a mission to drive the maturation of AI adoption. New Digital Age sat down with Ula Nairne , VP of Strategic Markets, to find out more.
New Digital Age sat down with Thomas Ives, Founder of RAAS LAB, and Christian McAlinden, Programmatic Director at dentsu. Their conversation tackled the industry’s deep-seated reliance on legacy metrics, why traditional DSPs fall short on context, and how an innovative programmatic campaign for home improvement giant B&Q delivered 813,000 unique creative variants tailored to real-time consumer intent.