Interviews, insight & analysis on digital media & marketing


Sophie Strong, with Hiot Shawl: The great data renaissance

This is, in many ways, the critical ‘hit reset’ moment we needed as an industry. Like other ad tech changes, it is pointing us in the direction of enhanced user experiences by respecting their choices and privacy. But this, in turn, means we need to look at how robust our data strategies are.


What’s on the TV Schedule in 2024?

Despite job cuts and a relatively unstable geo-political climate, it’s an exciting time for the TV industry, especially for content-hungry viewers. The average UK consumer spends four hours and 28 minutes per day watching video content across all devices.