NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of some of our industry’s leading companies Next up is Jessica Ozdemir, Head of Marketing at Omnicom Media MENA.
The creator economy is no longer a peripheral marketing tactic; it is a central pillar of the UK’s digital landscape – as Safiyah Bennington, Brand and Talent Director at Connect Management, said during a panel session at Advertising Week Europe, the UK influencer market is projected to top £2.5 billion by 2026.
At Advertising Week Europe, a panel explored how brands can forge truly authentic partnerships, moving beyond transactional relationships to create lasting cultural impact. The session featured musician and rapper Tinie Tempah, Stephen Greene, CEO and co-founder of RockCorps, and Cindy Tervoort, CMO of Tenzing, and was moderated by Thomas Kolster, author of Goodvertising.
When Richard Ottoy talks about Assertive Yield, he starts at the beginning, with a publisher problem. The company’s CEO and founder, Nils Lind, was running gaming sites and struggling to find the right business intelligence tools to manage inventory and audiences effectively. So he built his own.
Audio is reclaiming its position as the primary interface of modern life according to an Advertising Week Europe panel featuring Jenny Haggard of Spotify, Larry Linietsky of Amazon, Florence Koch of Electronic Arts, Stephen Butler-Gillen of Arla, and Carl Nawagamuwa of Spotify.
In Graham Norton and Maria McErlane’s session at Advertising Week Europe, the pair unpacked how that authenticity has become a blueprint for successful brand partnerships in podcasting. As Norton puts it, “If you email in, then you’re part of it. Often with the serious problems, it is the audience who have genuine insight.”
At Advertising Week Europe, a session with rapper Giggs brought into sharp focus a question that continues to challenge marketers, how do you build brand partnerships that feel genuinely authentic rather than opportunistic?
At a recent Advertising Week session, Alexandra Wright, Programmatic and Data Director at Channel 4, and Julie Selman, Senior Vice President and Head of EMEA at Magnite, sat down to discuss the realities of modernising broadcast and the ambitious road toward 2030…
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. Next up is Camilla Child, Director, Commercial Strategic Growth, The Telegraph.
The latest episode of the NDA Podcast, our weekly ramble through digital media and marketing, sees the debut of our newest editorial star, Rebecca Sentance.
In NDA’s Interviewing the Interviewers series, we catch up with some of the best interviewers in our industry, turning the tables to find out what makes them tick. Next up is Jack Benjamin, reporter at The Media Leader.
Advertising Week Europe returns this year with a renewed focus on creativity, experimentation and the power of different perspectives. For Katie Ingram, Director of Advertising Week Europe, the moment feels particularly important for an industry navigating rapid change driven by AI, the creator economy and shifting ways of working.