AI is re-writing all the rules. And for independent agencies and those leading them, it represents a whole new set of challenges to be navigated. New Digital Age recently hosted an Indie Circle roundtable in association with MiQ, bringing together a selection of agency leaders to unpack how AI is redefining value in a market long dominated by holding groups.
“Publishers are encouraged to integrate more tools or activate more features, but those changes often benefit the vendor more than the publisher.” This is the problem Andrew Morgan is on a mission to fix, with Trade House Media. We sat down with him to discuss the problems publishers face today and how they can be fixed.
Ahead of this month’s Possible
As brands move into a new era of data collaboration, the ability to connect consumer, retail and media data safely has become a defining competitive advantage. For Pinki Fung, CX Planning Lead, Data and Media, Heineken, the challenge is not only technical but organisational, aligning teams, partners and infrastructure to unlock growth while maintaining strict compliance.
Dale Lovell is a veteran of the media and marketing industry, having worked at the forefront of digital advertising and native content. Now he is back, alongside Jack Gillespie with an innovative new venture, Loomify Collective, in a booming sector, B2B influencer marketing, focused on independent newsletters and creators.
In NDA’s Interviewing the Interviewers series, we catch up with some of the best interviewers in our industry, turning the tables to find out what makes them tick. Next up is Niamh Carroll, Senior Reporter, Marketing Week
Joel Williams is building a
Connected TV is no longer just another digital extension of television, but a channel forcing advertisers to rethink how they plan, measure and buy premium video.
In the latest episode of the NDA podcast, Justin Pearse, Editor-in-Chief, is joined by Andy Oakes, Publisher of New Digital Age, and Rebecca Sentance, Editor of Retail Media Age, for a discussion on the pulse of the media and advertising industry.
New Digital Age (NDA) in association with LiveRamp is spotlighting the men and women championing a data-led revolution in the marketing industry. The ‘Meet the Revolutionaries’ interviews focus on the efforts of the industry executives helping to drive digital marketing forward into a new era of data collaboration.
Adam Wright, CMO at Sampl, has built a career at the intersection of marketing and innovation, and his move, after a long career brand side, to the digital sampling business Sampl is rooted in a frustration familiar to many marketers.
Did you know that 4,000 women leave media roles upon hitting a career ceiling in the UK? As I look across heavily male-dominated boardrooms with limited diversity across senior teams, I see it first-hand each day – it’s what motivated me to write this and share my story in hopes that it can help other women and marginalised groups see themselves in leadership roles.