Fraser Shaw Morris is Agency Partner at Xbox Media Solutions. In a slightly different approach to the normal My Digital Hero format, he pays tribute to his hero, the late Graeme Philipson.
Representatives of industry trade associations ISBA, The IAB and The DMA will be taking to the stage at NDA’s Foresight event to prove their worth to the industry.
Jack Glancy is a Performance Planning Lead at Brave Bison. He has worked across major brands including New Balance, Tottenham Hotspur, Pandora, Asda and Pernod Ricard, with experience spanning paid media, forecasting, budget planning, incrementality and marketing effectiveness.
Stop sending unedited AI-generated content and bring your critical abilities to work.
Hakim Charles, Founder of Vellum Intelligence and former public policy and regulatory affairs leader at Meta and X, joined Rob Rasko, President, Brand Safety Summit in an interview to close this year’s show to discuss advertising in the age of AI, the implications for brand safety and why brands may soon need to appeal to machines as well as humans.
Stelia is on a mission to drive the maturation of AI adoption. New Digital Age sat down with Ula Nairne , VP of Strategic Markets, to find out more.
New Digital Age sat down with Thomas Ives, Founder of RAAS LAB, and Christian McAlinden, Programmatic Director at dentsu. Their conversation tackled the industry’s deep-seated reliance on legacy metrics, why traditional DSPs fall short on context, and how an innovative programmatic campaign for home improvement giant B&Q delivered 813,000 unique creative variants tailored to real-time consumer intent.
For Ross Appleton, General Manager, UK at Tubi, personalisation and machine learning are central to that challenge. Ahead of his appearance at NDA’s Foresight Conference, he discusses the changing nature of content discovery, the growth of ad-supported streaming, CTV advertising innovation and why fragmentation could ultimately create better opportunities for brands.
As AI takes on more of the manual work involved in media planning, buying and optimisation, the role of the media agency is changing fast. But rather than simply replacing people, Michelle Sarpong, Head of Activation at the7stars, believes AI could ultimately create a more strategic, valuable workforce.
My Other Life is a new NDA column that steps outside the day job. In each column, we ask someone from across the digital media space about the hobby, passion project or side hustle they pursue when they’re not in the office.
New Digital Age sits down with digital industry veteran Martin Kelly, Founder of Onyx Commerce, to discuss how the social commerce landscape has matured, why big brands are moving in and where the market is heading next.