Programmatic
Decoding the Future of Advertising & Marketing: Nigel Gilbert on why AI will finally unite adtech and martech
Nigel Gilbert has spent more
29 July 2026
Nigel Gilbert has spent more
At the recent New Digital Age, chaired by NDA publisher Andy Oakes, a panel of industry leaders gathered to discuss the evolution of media ownership.
At the recent New Digital Age (NDA) roundtable held at Cannes Lions, the atmosphere was one of defiant optimism mixed with pragmatic realism. Chaired by NDA publisher Andy Oakes, a panel of industry leaders gathered to dissect the shifting sands of media ownership. The conversation focussed on the dual challenges of technological disruption and the enduring necessity of trusted editorial content.
New Digital Age recently attended Braze’s City X City event in London. We talked to Braze and its partners to explore the rapidly-evolving landscape of modern martech and customer engagement.
At Cannes Lions, NDA ran a roundtable discussion on the state of the indie agency sector. This second article based on the discussion looks at the challenge and opportunities of talent, IP development and AI.
When software can autonomously create the brief, generate content, activate campaigns, learn from outcomes, and optimise the next cycle, it forces an uncomfortable but necessary question: what is the marketer’s role now?
Arbex officially launched this month as a new $3.4 billion global tissue and hygiene company, formed through a joint venture between pulp producer Suzano and consumer goods giant Kimberly-Clark. The business is home to brands including Andrex, Kleenex and Scott. New Digital Age caught up with Scott Bodie, Head of Media UKI, to discuss media measurement, retail media, creators, publisher partnerships and why marketers need to speak the language of the CFO.
The digital advertising landscape is experiencing a shift in power, with independent agencies increasingly capturing the budgets and hearts of major global brands. To explore the structural trends, operational models, and cultural dynamics driving this transformation, New Digital Age recently hosted an exclusive Indie Agency Roundtable at Cannes Lions.
The annual Cannes Lions International Festival of Creativity has always served as a barometer for the shifting dynamics of the global advertising industry. This year, the overarching conversation across the Croisette focused heavily on artificial intelligence. To explore how this technology is reshaping business models, creative processes, and organisational structures, New Digital Age hosted an exclusive roundtable.
The annual gathering at Cannes Lions is renowned for celebrating creative excellence and groundbreaking technology, but it also serves as a critical barometer for the industry’s cultural and structural health. A dedicated panel hosted by New Digital Age brings together some of the industry’s most influential leaders to examine the state of gender equality, structural inclusion, and the future of creative talent under the banner of NDA’s Digital Women initiative.