NDA’s Marketing the Marketers series talks to the marketing and comms leaders behind the success of some of our industry’s leading companies Next up is iguel Babukhan, Senior Marketing Lead at PMG.
ViewersLogic has built a single-source panel that tracks media exposure and consumer behaviour across channels, giving brands and agencies a fuller view of what happens before, during and after a campaign.
The idea of the linear funnel, awareness, consideration, conversion, has long been a mainstay of marketing. There’s an argument that it has never been fully accurate with so many touchpoints being available, and in 2026, that’s truer than ever.
In the latest edition of the NDA podcast, Justin Pearse, Editor-in-Chief, is joined by Rebecca Sentance, Editor of Retail Media Age, and Andy Oakes, Publisher of New Digital Age, to discuss optimism in the UK media landscape.
Justin Pearse interviews Liam Barnes, Global IT Director, Marketing Technologies at Campari Group. The interview is part of our Meet the Revolutionaries series, in partnership with LiveRamp, talking to the leaders driving digital marketing into a new era of data collaboration…
Industry veteran Chris Childs is back with a new business with a mission to deal with industry-wide issues of low quality inventory and wasted spend.
Tom Rolfe is Director of Publisher Development, EMEA, Openweb. He was formerly Head of Media Partnerships at UM and is the host of 10 Deep, a weekly(ish) video series featuring interviews with media and creative leaders.
Claire Enders CBE will open New Digital Age’s Trinity Lunch on 21 May 2026 with a keynote state of the nation address, bringing her trademark mix of economic insight, media expertise and straight-talking analysis to one of the industry’s flagship gatherings.
AI is re-writing all the rules. And for independent agencies and those leading them, it represents a whole new set of challenges to be navigated. New Digital Age recently hosted an Indie Circle roundtable in association with MiQ, bringing together a selection of agency leaders to unpack how AI is redefining value in a market long dominated by holding groups.
“Publishers are encouraged to integrate more tools or activate more features, but those changes often benefit the vendor more than the publisher.” This is the problem Andrew Morgan is on a mission to fix, with Trade House Media. We sat down with him to discuss the problems publishers face today and how they can be fixed.
Ahead of this month’s Possible
As brands move into a new era of data collaboration, the ability to connect consumer, retail and media data safely has become a defining competitive advantage. For Pinki Fung, CX Planning Lead, Data and Media, Heineken, the challenge is not only technical but organisational, aligning teams, partners and infrastructure to unlock growth while maintaining strict compliance.