In the latest Meet the Revolutionaries interview (in association with LiveRamp) Indranil Datta, Head of Data and Technology Solutions at Annalect (the data agency of Omnicom Media Group) explains why data collaboration and hyper-personalisation are important to the future of marketing…
Mediaocean, the mission-critical platform for
When planning an omnichannel TV and video campaign, how can advertisers optimise their spend to deliver maximum efficiency and effectiveness? New Digital Age (NDA) in partnership with Nexxen hosted a roundtable of agency experts to discuss this and more….
In a new report, NDA and Grasp explore how the industry can prevent media buying errors from occurring. The ‘Eliminating human error’ report offers expert insights and solutions for media buyers everywhere…
Where should advertisers and their agencies begin in attempting to plan an omnichannel campaign? New Digital Age (NDA), in partnership with Nexxen, recently hosted a roundtable discussion of ad industry experts to explore the subject in detail…
Audience Store, a leading international customer insight and programmatic media activation partner, has entered into a strategic alliance with Fenestra, an innovative provider of AI-driven solutions for the advertising industry…
Australian adtech company Veridooh has announced a partnership with the Zuiver Group, marking its full expansion into the sophisticated Dutch OOH market…
A standardised contestability or feedback tool built into all AI systems could enhance digital rights and build trust and confidence in AI as a force for good, according to a new paper published by BSI…
A landmark study from Newsworks into youth readership has proved that young people (15-29) are actively engaged with trusted news environments…
adCAPTCHA, the specialist security verification platform, has partnered with web development agency Indie Ridge to protect its clients from bot attacks through human verification technology…
Barb, the industry’s standard for understanding what people watch, has released data from its Establishment Survey showing that 20.1m UK homes (68.8%) had access to a subscription video-on-demand (SVOD) service in Q3 2024…
Independent global media advisor MediaSense has significantly expanded its global footprint in North America and Asia with the acquisition of creative and media advisory specialists R3…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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