Interviews, insight & analysis on digital media & marketing

Advertising

AA/WARC Q3 ‘25 Report: industry reaction

Earlier today, the latest Advertising Association/WARC Expenditure Report was released, showing that UK advertising spend rose by 11.4% to £12.5bn in Q3 2025. New Digital Age gathered a selection of industry reactions to the new report and its findings…

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CTV

Sky Media launches AI-powered ad toolkit to help SMEs leverage TV

Sky Media has launched a new AI-powered creative advertising toolkit designed to help small and medium-size businesses get on TV for the first time, by dramatically reducing the cost, time and complexity of TV ad creation. The new toolkit provides access to Waymark, an AI creative studio that enables brands to instantly generate TV-ready ads…

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