Gaming
Advanced marketing analytics will transform the gaming industry in 2025
Gary Danks, GM, AIM by Kochava, explores the impact marketing mix modelling will have on the mobile gaming industry in 2025.
17 January 2025
Gary Danks, GM, AIM by Kochava, explores the impact marketing mix modelling will have on the mobile gaming industry in 2025.
Philippa Evans, Head of Programmatic Operations, JCDecaux UK outlines five key reasons why investment in programmatic DOOH will continue to grow in 2025…
Kimberly Matenchuk, Managing Director, Programmable Media, at Cloudinary explores five trends that could help brands get more from their investments in video advertising…
Lewis Sellers, Managing Director, Web & eCommerce Division at IDHL identifiies key trends in retailers’ ecommerce strategies for 2025…
UK businesses are leveraging freelancers for key tasks, says Hila Harel, Director of International Expansion at Fiverr…
Sara Vincent, Utiq managing director, UK, looks back at some of the less predictable adtech trends of 2024…
Mark Wheeler, CMO at enterprise CMS Storyblok, explains how marketers can prepare their website and wider marketing efforts for the holiday season run-up…
Jen Pollard, Data Analyst at Visualsoft, looks at the trends set to define 2025 within the ecommerce space.
While multichannel campaigns can be a real pain, they can also drive significant rewards, says Vlad Zhovtenko, CEO and co-founder at RedTrack…
Jon Mundy of JCDecaux shares three key steps marketers can take to update their media strategy for increased success in 2025…
Sophie Strong, Managing Partner, & Sarah Nugent, Managing Director of PHD UK discuss how to navigate the big changes in the search landscape…
Natasha Acquisto is Head of Innovation and Partnerships at Metro. In her role, she is Responsible for driving new commercial opportunities, developing media-first innovations, and creating award-winning campaigns.
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