A year on from the launch of Meta’s Andromeda, performance marketing on Meta has entered a new phase, writes Olivia Cripps, Global Paid Media Director, Billion Dollar Boy Group…
Various emerging trends or legal uncertainties have now crystallised, and these issues are firmly embedded in how agencies operate, contract and plan for the year ahead, says Rebecca Steer, Commercial partner at Keystone Law…
For years, advertising has relied on a simple story: spend follows eyeballs. Stevie Antonioni, Managing Director UK at Adnami explains why that is no longer the full story…
For marketers, the question is no longer just how to attract clicks, but also how to remain part of the conversation when audiences find answers even before they reach a website. Kimberly Manning, VP, Marketing at Kochava, explores the issue for New Digital Age…
The explosion in AI-generated content introduces a structural challenge for advertisers: as content supply grows, identifying becomes increasingly difficult. Simon Kvist, CEO at Adnami explores the issue for New Digital Age…
Feeds are stalling, grids are emptying, and once-active profiles sit frozen in time. But this disappearance isn’t digital burnout or a rejection of being online, according to Emma Runevad, Strategist, SuperHeroes. It’s a shift toward something more intentional: the new cosy web…
As AI moves closer to media decisioning, advertisers are asking where their data goes, how models learn, and whether the intelligence they pay for actually works in their favour, says Freddie Turner of Chalice AI…
In qualitative research, the most valuable insights are often the ones people hesitate to say out loud, writes Hakan Yurdakul, CEO and Co-Founder of Bolt Insight…
Ben Gibson, UK CEO of Cosmo5, explores how luxury brands deliver an impactful digital marketing strategy…
We’ve spent years talking about programmatic supply as if it were a single, clean marketplace: liquid, transparent, equally accessible to everyone. But anyone who’s spent time inside the pipes knows that isn’t reality, writes Wayne Blodwell of Assembly Global…
Will the recent UK Budget work to rebalance the playing field between e-commerce and brick-and-mortar retailers? The answer hinges on more than taxes, says Mark Andreev, COO at Exactly.com, it’s about consumer behaviour…
