Agentic AI is coming, and it’s not just another incremental step in the tech’s development; it’s the first genuine move towards true autonomy, says Satish Thiagarajan, founder and CEO of Brysa. How can you prepare your business to make the most of it?
On 19 November 2025, the EC dropped its Digital Omnibus and Digital Omnibus AI Regulation Proposal, a package of reforms representing the biggest data protection policy shakeup since that 2018 date. these proposals are a boon for AI, but a challenge for advertising as we currently know it, says Nick Springer…
AI assistants are stepping into the centre of the buying journey, where customers can now ask for a product, compare options and complete purchase in a single conversation. What does it mean for digital marketers, asks Suhaib Zaheer, Senior Vice President at DigitalOcean and General Manager at Cloudways?
Data security must be on the agenda for the whole C-suite – including CMOs, says Martin Greenfield, Founder & CEO at Quod Orbis, yet boardrooms often remain misaligned on cyber risk…
TV is still the backbone of many media plans, but the economics of reach are shifting, says Anita Caras, VP of Insights & Measurement, Teads…
The next era of AI in communications won’t be defined by faster production cycles, says Stamatis Astra of Intelligent Relations. It will hinge on tools that help teams understand how a message is likely to land before it meets the public…
Many shoppers arrive without a fixed idea of what they want to buy, making marketplaces the ideal setting for ads that spark inspiration and guide purchase decisions, says Mark Monte-Colombo of eBay UK…
As our social feeds increasingly flood with AI-generated slop, there’s something magnetic about seeing a real person speak for the brand they actually work for. Chelsea Noronha, Strategist at SocialChain discusses why employee-generated content (EGC) has become the tactic of the moment…
While Gen Z might not be gathering for EastEnders or Friends reruns, shows like Love Island, The Summer I Turned Pretty and Wednesday have proved that appointment viewing isn’t dead, it’s just evolved for the algorithm age, says Sam Coleman, Managing Director, NewGen…
Social media rewards authenticity over aspiration, says Lara Daniel of Pulse Advertising. When heritage brands try to maintain the traditional luxury distance on social media, they don’t come across as exclusive – they come across as irrelevant…
As programmatic digital out-of-home (prDOOH) continues its remarkable growth trajectory, the industry is grappling with a fundamental question: how do we harness the power of data without losing what makes OOH special – its unparalleled ability to reach broad audiences? Layla Soufi of Vistar Media explores the issue for New Digital Age…
Your social feed is an ecosystem you’ve built through thousands of interactions, says Tom Stone, Managing Partner, re:act. Wiping it clean might create a moment of attention, but attention isn’t the same as success…