Today, the real AI game-changer isn’t just automation – it’s adaptation. Instead of singular models with a narrow field of expertise, enterprises are beginning to embrace intelligent ecosystems, says Arvind Rao, CTO, EdgeVerve…
As Super Bowl LX approaches, the way marketers justify media investment looks very different than it once did, argues Zach Bricker, Lead Solutions Engineer at Supermetrics…
Major sporting events act as cultural accelerators, inspiring people to engage, participate and, crucially, spend, says Adam Jabłoński, Head of Account Management Strategy, RTB House…
The pace of change in adtech has become fantastically and spectacularly different.
AI is already reshaping how traffic moves. Google’s AI Overviews now appear on more than 20% of UK searches. With 65% of searches now ending without a click, discovery is shifting from page impressions to answers.
All too often marketers fall back on comfortable conventions as they give us a shortcut to what’s “obvious” about an audience, category or challenge. But often, warns Ed Dalgleish of Guy & Co., they actually do the opposite…
When the old playbooks stop working, experimentation becomes less of a risk and more of a necessity, says Sara Vincent, Managing Director UK at Utiq…
A year on from the launch of Meta’s Andromeda, performance marketing on Meta has entered a new phase, writes Olivia Cripps, Global Paid Media Director, Billion Dollar Boy Group…
Various emerging trends or legal uncertainties have now crystallised, and these issues are firmly embedded in how agencies operate, contract and plan for the year ahead, says Rebecca Steer, Commercial partner at Keystone Law…
For years, advertising has relied on a simple story: spend follows eyeballs. Stevie Antonioni, Managing Director UK at Adnami explains why that is no longer the full story…
For marketers, the question is no longer just how to attract clicks, but also how to remain part of the conversation when audiences find answers even before they reach a website. Kimberly Manning, VP, Marketing at Kochava, explores the issue for New Digital Age…
The explosion in AI-generated content introduces a structural challenge for advertisers: as content supply grows, identifying becomes increasingly difficult. Simon Kvist, CEO at Adnami explores the issue for New Digital Age…
