Many shoppers arrive without a fixed idea of what they want to buy, making marketplaces the ideal setting for ads that spark inspiration and guide purchase decisions, says Mark Monte-Colombo of eBay UK…
As our social feeds increasingly flood with AI-generated slop, there’s something magnetic about seeing a real person speak for the brand they actually work for. Chelsea Noronha, Strategist at SocialChain discusses why employee-generated content (EGC) has become the tactic of the moment…
While Gen Z might not be gathering for EastEnders or Friends reruns, shows like Love Island, The Summer I Turned Pretty and Wednesday have proved that appointment viewing isn’t dead, it’s just evolved for the algorithm age, says Sam Coleman, Managing Director, NewGen…
Social media rewards authenticity over aspiration, says Lara Daniel of Pulse Advertising. When heritage brands try to maintain the traditional luxury distance on social media, they don’t come across as exclusive – they come across as irrelevant…
As programmatic digital out-of-home (prDOOH) continues its remarkable growth trajectory, the industry is grappling with a fundamental question: how do we harness the power of data without losing what makes OOH special – its unparalleled ability to reach broad audiences? Layla Soufi of Vistar Media explores the issue for New Digital Age…
Your social feed is an ecosystem you’ve built through thousands of interactions, says Tom Stone, Managing Partner, re:act. Wiping it clean might create a moment of attention, but attention isn’t the same as success…
There was a time in adtech when creating your own proprietary platform was almost a statement of status. If you owned the pipes, you were taken seriously. However, says Jon Walsh, that mindset has faded….
The rules of reputation management have been ripped up and rewritten, says Sinthu Satchi, UK Country Manager at Onclusive. Brands that cling to traditional playbooks will find themselves increasingly out of step with a digital-native audience…
With the Marketing the Marketers series, New Digital Age talks to the marketing and comms leaders behind the success of our leading companies. Next up is Steve McGoldrick, Head of Marketing at Radiocentre, the industry body for commercial radio in the UK…
For years, AI in marketing behaved like a diligent intern: eager, efficient, and ultimately dependent on human instruction. But agentic AI is different, says Stevie Antonioni, Managing Director UK at Adnami. So, what happens when your tools start acting like teammates with initiative?
The European Commission’s (EC) long-awaited Digital Omnibus isn’t just a minor update: it’s the most substantial challenge and refinement to EU data privacy rules since the GDPR was framed in 2016, say Nick Stringer…
The significant financial commitment that brands are making in influencers continue to generate headlines, but many marketers are still searching for a robust way to quantify their impact, say Sam Fellows, Global New Growth Officer, and Matthew Chappell, Global Client Success Officer at Gain Theory…