Technology
10 October 2024
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Tina Wung, Global VP of Marketing at Nisum, explores how retailers can effectively introduce dynamic pricing into their strategy.
Traditional Demand-Side Platforms (DSPs) aren’t designed to meet the needs of B2B marketers, says Elizabeth D’Arcy-Potts, VP of ROW Sales, Pipeline360…
Nicole Storey is the Head of Experimentation at Hookflash. With over eight years of experience in the industry, Nicole is passionate about delivering insights into website performance, and running experimentation programs to continually iterate, learn and drive conversions for brands.
Katrina Smart, VP Digital Commerce – Europe at Mars United Commerce, has worked across customer experience and retail media for more than a decade, helping clients such as Asda and Walmart with their retail marketing strategies.
James Hill, Chief Commercial Officer at EXTE, explores how brands can find success through Connected TV.
Ben Sztejka, Founder of Your Ecommerce Accountant, discusses what Amazon’s new VAT policy means for sellers.
Conversion Rate Optimisation (CRO) is about removing barriers to purchase, says Martin Harper, co-founder of Quickfire Digital…
Craig Smith, UK Country Manager at ecommerce technology company SCAYLE explains why free returns are no longer financially or environmentally viable for ecommerce brands…
Bluestripe’s Joe Campbell shares his thoughts on his inaugral DMEXCO…
Orla Power, Director of Marketing at Luzern eCommerce, discusses the evolution of the relationship between brands and consumers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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