Google’s decision to abandon the phaseout of third-party cookies, first-party data should still be our focus as marketers, says Pauline Buil, Marketing Director at Deployteq…
The job market is evolving towards a more dynamic and skill-focused structure, with a newfound emphasis on practical competencies rather than traditional qualifications, says Riaz Moola, Founder and CEO, HyperionDev…
If you’re in need of a multi-market toolkit to drive your brand’s key message, you should start with an audit of what’s happening on social for your audiences, says Sam Wright, Senior Account Director at VaynerMedia EMEA…
Advertisers are reallocating budgets from both traditional TV and other digital channels to capitalise on the benefits of CTV, says Ann Tarasewicz, CEO, Axis…
Nearly all (99%) of IT security leaders in the global retail sector are fully or somewhat confident in the cyber-resilience of their organisation, according to a new study from Trend Micro. Is this confidence well placed? We don’t need to look far to think not. Over 3,000 breaches were reported to UK data protection regulator the ICO in 2023, with retail (18%) accounting for the second-highest number…
To garner an in-depth understanding of what your customer needs, thinks and feels, you must talk to your customers regularly, says Jochem van der Veer, Co-Founder and CEO, TheyDo…
Boasting over 20 years of experience in sales and marketing, Angeliki Kazantzidi, Head of Marketing Northern Europe at Kenvue, has a background in B2C and B2B consumer marketing, shopper marketing, brand activation, customer development, and IT consulting.
Digital Out of Home offers a solution to advertiser concerns around issues like brand safety, ad fraud, viewability, and sustainability, says Dom Dunne, Programmatic Commercial Lead at Clear Channel UK…
William Jones, Senior Director of Advanced TV and Omnichannel Activation at Adform, discusses the need for greater control within video advertising.
Wayne Snyder, VP Retail Industry Strategy at Blue Yonder explains how retailers are striving to digitally transform their supply chains with data, AI and the cloud…
Google’s new search functionality AI Overviews has already created quite a stir, says Alina Pruteanu, Digital Development Director, The Grove Media…
Jonny Whitehead, Strategy Director, and Ben Wilkins, Product Director at Skyrise, delve into digital advertising’s new Audience Design-focused era.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough
