Interviews, insight & analysis on digital media & marketing

Mobile

Uber Advertising’s Creative Studio debuts Journey Takeover

Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers, delivering high-impact digital experiences that transform routine trips into immersive storytelling moments. Launched through Uber Advertising’s in-house Creative Studio, Journey Takeovers are timed to key cultural events and designed to leave a lasting impression… 

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Technology

DoubleVerify expands DV Authentic Attention to TikTok

DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform…

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