DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform…
In this latest edition of My Digital Hero, Zoe Risbridger-Smith, Programmatic Business Development Manager at Bauer Media Outdoor names the person who has inspired her most in her career…
NDA is launching PitchLab, a Dragons’-Den-style event, where handpicked tech companies pitch to leading media agency leaders. Rather than winning a slice of investment, in this contest, the contestants have the chance to win relationships with leading agencies which are looking for innovative tech to help deliver even greater work for their clients.
Michael Russell, Head of Production at Manchester City FC’s in-housed City Studios, names influencer collective The Sidemen as his digital heroes…
Media buying platform Adform has announced the next chapter in its partnership with Spotify, the world’s most popular audio streaming subscription service…
Marieke Dekker is Head of Strategy at SuperHeroes, an independent, international creative agency “on a mission to save the world from boring advertising”. Here, Dekker names the individual who has inspired her the most in the world of digital media…
In new research from DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality and optimise ad performance, 60% of respondents report that ad inventory in news environments outperforms campaign baselines…
Media buying platform Adform has announced the appointment of Liz Hiscoke and Digby Fordham as Sales Directors, and promotion of Kinga Szczerska to Senior Account Director…
Media buying platform Adform has unveiled results from two standout programmatic Digital-Out-Of-Home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers omnichannel integration through fast visual inventory discovery…
At the latest ‘Marketing the
DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality, optimise ad performance, and prove campaign outcomes, has announced the expansion of its integration with Microsoft Advertising to include additional measurement coverage for Audience ads across Microsoft properties and publisher partners, with support for in-market audiences…
Bluestripe Group, the owner of NDA, has partnered with industry veteran Zuzanna Gierlinska to launch a training course aimed at supercharging industry panels.