General
1 October 2026
In this week’s agency news, Leo UK and McDonald’s bring back the highly-successful ‘World Menu Heist’, Perfect Storm is appointed to support GEO Speciality Chemicals, Nexer Digital and Crisis team up to transform digital services for those experiencing homelessness, and more.
Talent Tracker is a weekly column that rounds up people moves, promotions and new hires from around the advertising and marketing industry.
Octave, News UK’s audio-visual advertising
Adform, the integrated advertising platform built for the agentic age, is bringing its live agentic advertising proposition to DMEXCO. Brands and agencies will experience how AI can connect directly to more than 800 capabilities across Adform FLOW through Adform’s Model Context Protocol (MCP) server…