At Madfest North, Valerie Bounds, Co-Founder and Chief Strategy and Creative Officer of Aurora, led a session focused on a singular, powerful philosophy: people power helps brands scale faster.
The rise of the influencer has been meteoric, yet for many brands, the channel remains a “black box” of unpredictability. At Madfest North, Ffion Turner, WPP Media Analytics, shared the findings of a landmark study conducted in partnership with the IPA, Thinkbox, and several industry competitors.
Sportradar has struck a strategic partnership with aireal aimed at transforming how brands advertise around sports content across broadcast and digital audio.
The theme of this year’s International Women’s Day – Give to Gain is a powerful reminder that progress doesn’t just happen by accident. It happens because people choose to give.
In our industry, access is everything. Access to knowledge. Access to networks. Access to opportunity. And far too often, that access isn’t the same for everyone.
New Digital Age asked David Mandeno, COO, Revving, to name the person who has most inspired him in his professional life…
We are proud to open up Panel Power for 2026. Panel Power is the definitive training course designed to transform your airtime on industry panels into a powerful engine for influence and brand growt
New Digital Age gathered industry reaction to the latest IPA Bellwether report, examining ad spending during the final quarter of 2025…
Real-time relevance ad platform, RAAS LAB, has announced the appointment of Krane Jeffery as VP of Commercial…
Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers, delivering high-impact digital experiences that transform routine trips into immersive storytelling moments. Launched through Uber Advertising’s in-house Creative Studio, Journey Takeovers are timed to key cultural events and designed to leave a lasting impression…
DoubleVerify (“DV”) (NYSE: DV), a software platform to verify media quality, optimise ad performance and prove campaign outcomes, has announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform…
In this latest edition of My Digital Hero, Zoe Risbridger-Smith, Programmatic Business Development Manager at Bauer Media Outdoor names the person who has inspired her most in her career…
NDA is launching PitchLab, a Dragons’-Den-style event, where handpicked tech companies pitch to leading media agency leaders. Rather than winning a slice of investment, in this contest, the contestants have the chance to win relationships with leading agencies which are looking for innovative tech to help deliver even greater work for their clients.