Exports of UK advertising services reached a new record high of £19.4bn in 2025, securing the UK’s position as the world’s second-largest advertising exporter…
The narrative surrounding Artificial Intelligence
At the Programmatic Pioneers Summit, a panel of industry experts gathered to discuss “Privacy-first planning: how can you use first-party data to drive measurable performance and monetisation across your campaigns?”.
Premium lager brand Hawkstone has been confirmed as the headline partner for The Sun’s new World Cup social video series, Proper Football Daily, marking an expansion of Sun Originals programming…
As part of NDA’s role as Lead Media Partner to this year’s Programmatic Pioneers Summit, we’ll be highlighting some of the superb speaker lineup you can see at the event, which takes place on the 2nd-3rd of June at The Royal Lancaster in London. Next in the spotlight is Danny Holmes, Consulting Partner, Media & Agency at Experian…
Adform, the integrated advertising platform built for the agentic age, has announced an enhanced partnership with Adsquare, the real-world data platform for the outcomes era, to deliver an industry-first implementation of the Agentic Real-Time Framework (ARTF).
Broadcaster Sky has signed a major integrated advertising deal with News UK to promote its Sky Glass product ahead of the forthcoming World Cup. The deal will see Sky Glass integrated into a range of innovative advertising and sponsorship executions across The Sun, Times Media and talkSPORT, including original video content, podcast integrations, print sponsorship, digital display and more…