
Adform, the integrated advertising platform built for the agentic age, is bringing its live agentic advertising proposition to DMEXCO. Brands and agencies will experience how AI can connect directly to more than 800 capabilities across Adform FLOW through Adform’s Model Context Protocol (MCP) server…

Piccadilly Lights, one of London’s most recognisable cultural landmarks, is building on its heritage and legacy as a global entertainment destination, introducing a reconfiguration of the famous 783.5 m curved screen…

Adform, the integrated advertising platform built for the agentic age, has been selected as one of the Open AI’s technology platform partners supporting the European rollout of ChatGPT Ads in Europe, offering a new advertising environment for European brands and agencies…

Each day, New Digital Age gathers the most interesting digital marketing industry news from around the web…

In our latest Digital Women interview, we meet Bailey Lewis, Marketing Manager at audience targeting platform Herdify…