A group of senior industry execs and agency leaders recently descended on The Union Club in London’s Soho for the Soho Sessions, New Digital Age’s Dragons’ Den-style pitch event.
Azerion has appointed Anna Forbes as its UK Country Director – a promotion from her previous role as UK Chief Operating Officer.
The partnership will deliver addressable advertising inventory to buyers, while enabling publishers to maintain control of and monetise their first-party data.
The Virgin Media O2 Business survey of 1,000 UK decision makers from medium-sized businesses found that 65% of them believe technology is the biggest driver of growth.
The partnership will enable RTB House to match advertisers’ brand risk threshold and avoid potentially undesirable content by activating the Integral Ad Science Publisher Verification technology.
The UK advertising market will grow by 9.2% this year, reaching £34.9 billion, according to the latest Advertising Association/WARC Expenditure Report.
L’Oréal’s Global Head of Digital Programs, Anne Guichard, discusses how the beauty brand is tackling the evolving content landscape.
Released at Sitecore Symposium 2022, the ‘Perceptions of the Metaverse’ report found that 91% of marketers plan to invest a portion of their marketing budgets in the metaverse in the next five years.
Accenture has joined forces with Sitecore to help businesses to better react to market changes and evolving customer needs across content, experience, and commerce.
Announced at the Sitecore Symposium 2022 in Chicago, the new solutions include Sitecore Search, Content Hub One, and Sitecore Connect.
Westfield Rise will act as a one-stop-shop for brands and media buyers to create campaigns across Unibail-Rodamco-Westfield’s platform.
Permutive has entered into a partnership with PubMatic to make first-party publisher data more accessible to advertisers and monetisable for publishers.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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