Advertising may not be as impactful as you think
A panel at LEAD 2024 revealed that only 12% of ad campaigns have any impact on market growth.
A panel at LEAD 2024 revealed that only 12% of ad campaigns have any impact on market growth.
The free Marketing Strategy & AI training module, available to everyone in the UK, has been introduced to help people and businesses tap into the £400 billion Google expects AI to add to the UK economy by 2030.
JCDecaux and New Digital Age have welcomed Dan Larden, Alice Miller, Zuzanna Gierlinska, and Nikki Sehgal to the Programmatic DOOH Live Awards judging panel.
The changes at Cowry Consulting have seen Jez Groom move to the newly created role of International CEO, while Ziba Goddard has become CEO.
Wavemaker UK has appointed Sam Bird as Managing Director, Content and Brand Experience.
Omnicom Media Group has hired Kiran Bance as Director of Diversity, Equity, Inclusion and Belonging at OMG UK.
Spotify’s ‘Censored’ campaign highlights the restrictions that Apple places on developers around promotions on iOS.
In episode five of season two, Mobsta’s James Sexton-Barrow discusses his journey from agency side to media owner side, the differences between these worlds, and New Year’s resolutions to surf more.
Ad tech platform EXTE has appointed industry veteran Matthew Doherty as its Chief Executive Officer for North America.
An Uber for Business survey of over 250 travel managers highlights the resurgent demand for business travel in the face of growing challenges.
Jimmy Muldoon will lead a team of data consultants in helping fifty-five’s clients to improve and implement their digital strategies.
Cedara will serve as the preferred sustainability partner of Assertive Yield’s clients.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
For partnership enquiries please email us at: partnerships@bluestripegroup.co.uk
Built by Jigowatt – Web Design Peterborough