In episode 12 of season three, LG Ad Solutions’ Helen Keelan discusses making the move from the North of England to London, taking a completely different path to the rest of your family, the age-related issues facing the industry, scaling mountains (literally), helping refugees have better access to education, and more!
IntentGPT analyses the advertiser’s product feed and conversion stream and marries the results with LLM technology, relying on contextual signals rather than user tracking and simple keyword targeting.
Advertisers can drive brand and business outcomes from just 1.5 seconds of attention, if they utilise their distinctive brand assets correctly, according to a report from VCCP.
This’s week’s new business roundup includes Wolt Ads, The Trade Desk, Mirakl Ads, Google Cloud, Acast, Twilio, and more.
LG’s ‘The Big Shift 2025 | UK Edition’ report reveals that 48% of UK CTV viewers now rely on the TV home screen to guide what they watch next.
The advertising industry is contributing more to the UK economy than ever before, according to a report from the Advertising Association’s Credos think tank.
Ogury has announced a strategic partnership with carbon measurement platform 51toCarbonZero as part of its net zero strategy.
DoubleVerify has launched AI-powered pre-bid tools to give advertisers more control when launching campaigns on Google’s Search Partner Network inventory.
Paramount has announced the appointment of Katie Coteman to the newly created role of SVP International Ad Sales.
This week’s agency news features Specsavers Creative, VCCP, Hearts & Science, TBWA\MCR, Bountiful Cow, Dentsu Creative, and more.
This week’s roundup of hires and promotions features Immediate, SMG, IPA, Kochava, Audience Store, Creatopy, and Alight Media.
The ‘DV Global Insights: Trends in the Modern Streaming Landscape’ report found that 41% of consumers favour ad-supported video over paid subscriptions.