Programmatic
NDA Roundtable: AI’s role in the future of digital advertising
AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
19 January 2023
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AI will play a big role in the future of digital advertising, but how will it work in the privacy-first world?
There was another quarter of total marketing budget growth in Q4 2022, despite the recession, according to the latest IPA Bellwether Report.
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
With the siloed nature of many businesses when it comes to media, it can sometimes be difficult to accurately prove if an element of a campaign has managed to drive an uptick in sales… So, how can this be changed?
IMDb has entered into a partnership with TikTok to make it easier for users to share and discover movie and TV content and information.
Sustainability is defined as the avoidance of the depletion of natural resources in order to maintain an ecological balance. But what does that mean to digital advertising? And where do the industry’s priorities lie?
The digital entertainment and media platform will use the acquisition to launch a new audio advertising product, enabling it to deliver a wider suite of advertising products to its clients and partners.
Digital entertainment and media platform Azerion has acquired Hybrid Theory, a data-led programmatic agency and trading desk.
The ‘Lacoste Superheroes’ campaign will feature a photobooth, where participants will be spotlighted in real-time on big screens located around Westfield London.
The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey.
Arsenal and England star Bukayo Saka has joined forces with Fiverr on a community-focused campaign to spread Saka’s work around equality, inclusion, and diversity further.
Like broken records, we’re constantly going on about identity, tracking, measurement, and all the other related buzzwords. But these records certainly aren’t playing our favourite songs.
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