Strategy
Channel 4’s mission to have disability viewed in a different light
Amber Kirby, Marketing Director at Channel 4, shares the broadcaster’s winding journey toward improving perceptions around the Paralympics.
7 May 2025
Amber Kirby, Marketing Director at Channel 4, shares the broadcaster’s winding journey toward improving perceptions around the Paralympics.
This week’s agency news features VCCP, The Kite Factory, Elvis, MKTG, Publicis Media, Team Vitality, McCann Leeds, and more.
This’s week’s new business roundup includes Merkle, Azerion UK, AudienceProject, Cannes Lions, Global, Amazon, and AppsFlyer.
In episode 11 of season three, Hawk’s Irini Michail chats about her journey from the advertising industry into teaching and back again, the freedom to be more yourself in advertising/marketing, an interest in Classics, the identity challenges faced as a child of immigrants, a desire to do more solo travelling, and much more!
Ad tech platform RAAS LAB has announced the appointment of Laura Stephens as Head of Agency Sales UK.
UK digital ad market growth massively outpaced overall GDP last year, reaching £35.5 billion over the 12 months, according to IAB UK’s latest Digital Adspend report, conducted with MediaSense.
DoubleVerify has partnered with the Internet Watch Foundation in a bid to prevent advertising budgets being funnelled to exploitative and illegal content.
This’s week’s new business roundup includes TikTok Shop, Accenture Song, Vevo, Mindshare, Azerion UK, AppsFlyer, Storyblok, and more.
Sell-side advertising platform Magnite has launched the next generation of its SpringServe video platform.
This week’s roundup of hires and promotions features LG Ad Solutions, MRM UK, MiQ, IAB UK, Daemon, and Creatopy.
This’s week’s new business roundup includes TikTok, Adobe, Wolt, Deutsche Telekom, TripleLift, VIOOH, Zoom Media UK, Barb, and more.
More industry experts react to the Q1 2025 IPA Bellwether Report, where it was revealed that UK marketing budgets experienced their first overall decline in four years.