Incubeta UK CEO Sally Laycock has been named as one of the Top 50 Most Ambitious Business Leaders for 2022 by the Lloyds Banking Group’s private equity arm, LDC.
Made.com has become the first brand to launch an Idea Ads with Paid Partnership campaign on Pinterest in the UK.
The UK government has confirmed its intention to scrap the European Union’s General Data Protection Regulation in favour of its own data protection system.
The campaign encourages listeners in the UK, France, and Germany to ‘discover Canada through music and sound’.
The cost-of-living crisis has meant that many people are now accessing subscription streaming services for free using someone else’s login, according to research from The Trade Desk.
Hivestack held its inaugural UK summit – titled ‘How OOH is moving towards a programmatic future’ – in London’s Soho.
Logitech has joined forces with creator commerce company Whalar to launch the Whalar Creator Academy.
Video has a key role to play as advertisers shift toward attention as metric to measure media quality and campaign performance, according to joint research from OMD Worldwide, Yahoo, and Amplified Intelligence.
There has been a lot of talk about contextual advertising, and how advances have made it a truly viable solution. So, what role does contextual have to play in the future of digital advertising?
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
People aged 16-24 now only spend 53 minutes watching broadcast TV on the average day, while those aged 65 and over are spending 5 hours and 50 minutes in front of the box each day, according to Ofcom.
With the significantly delayed deprecation officially on its way in 2024 (we hope), is the industry actually heading in the right direction and placing privacy at the forefront of everything it does?
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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