Interviews, insight & analysis on digital media & marketing

Advertising

Is digital advertising ever truly “solvable”?

Is digital advertising 'solvable' NDA columnist Wayne Blowell ponders an old question and brings some new insights

Nova and Tickle partner to ‘redefine mobile ad engagement

Nova, the digital creative platform and Tickle, the save-to-wallet advertising platform, today announced a strategic partnership aimed at expanding mobile engagement and driving performance for brands and agencies in the fourth quarter of 2025

AdCP launch – The industry reacts

AdCP has been the biuggest topic in adtech over the last couple of weeks. NDA spoke with industry figures about what it all means

Advertising, Programmatic

My Digital Hero: Daryl Goodman-Gordon, VP of Sales at Squared.io

Why it’s time to make B2B PR less boring

Advertising, Agencies

Are you elastic enough? How to stretch for success in an AI-driven advertising world

Advertising, Work Culture

IPA Bellwether: UK marketing budgets bounce back in Q2 2025

Richard Ayoade: “One of the most boring things you can do is think you’re better than someone else”

Tyrone Stewart 2 July 2025

Talent Tracker: Brave Bison, Pubcircle, The Sun and more

Michael Feeley 6 June 2025

Attention is a conversation – how can advertisers sustain it?

NDA Contributor 28 May 2025

UK Advertising returns to Cannes Lions with Government-backed trade mission

Andy Oakes 22 May 2025

Report: Advertising is contributing increasing amounts to the UK economy

Tyrone Stewart 14 May 2025

POSSIBLE 2025: Empowering Innovation, Networking, and the Next Generation

Andy Oakes 7 May 2025

POSSIBLE reviews: All the views from Miami Beach

Andy Oakes 6 May 2025

POSSIBLE reviews: NDA talks to the attendees in Miami

Andy Oakes 2 May 2025

UK digital ad market passes £35 billion as advertisers increase focus on video

Tyrone Stewart 29 April 2025

IPA Bellwether Report Q1 2025: Industry Reaction (part two)

Tyrone Stewart 17 April 2025

IPA Bellwether Report Q1 2025: Industry Reaction

Tyrone Stewart 17 April 2025

UK marketing budgets decline for first time in four years

Tyrone Stewart 17 April 2025