Interviews, insight & analysis on digital media & marketing

Advertising

Advertising

UK ad market surged to record levels in 2021

UK ad spend reached record levels of £31.9 billion in 2021, as the rising cost of advertising and higher-than-expected growth in key areas of online advertising drove growth.

Advertising

Patrick Collister: Are crap ads a threat to democracy? 

When my friend Oli Marlow Thomas founded Ad-Lib.io, he founded it with the rather dramatic mission statement, ‘Let’s save the internet’. His pitch to brands was that because the web was awash with such bad advertising, the whole business model was in danger of collapse…

Advertising

NDA Heroes: Meet the Sponsors – Gregory Mark of Zelo Digital

With the first-ever NDA Heroes Awards just weeks away, we caught up with the leaders of the businesses sponsoring the new event. First up, we meet Gregory Mark, Founder and CEO of digital advertising-focused recruitment firm Zelo Digital…

Advertising

Channel your post-cookie success

When was the last time you thought digital was ‘cheap’? Probably just before Facebook et al realised just how important their channels were to marketers and vowed to monetise the hell out of them.