Interviews, insight & analysis on digital media & marketing

General

General

My Best Marketing Tip: “Build very strong digital teams”

According to Ricardo Rey, Head of Digital Consumer MAZ at Anheuser-Busch InBev: “ There is no one person that can be an expert in everything in the digital landscape. In a complex, ever changing environment such as digital marketing, the best way to succeed is to surround yourself with a strong team where everyone’s strengths complement each other.”

General

The NDA Publishing Roundtable 2: Proving the value exchange crucial to authentication

With third-party cookies going away, the industry has been working hard to find ways that it can continue to be effective in a world without easy access to consumer data. For publishers, there are a number of strategies that they could potentially be adopting, one of which focuses on authenticated first-party data.