mediarithmics, publisher of the SaaS software platform specializing in big data marketing for retailers and the media, has announced the acquisition of Easyence, a tech platform specialized in retail. With this acquisition, mediarithmics confirms its ambition to become the key European player in the retail media sector, capable of connecting the dots between retailers and traditional media in this major evolution in the world of marketing and advertising.
Gilles Chetelat, CEO mediarithmics, commented: “Over 80% of advertisers want to increase their investment in Retail Media. This new trend offers a wealth of opportunities for retailers and the media, but requires new tools to optimize the use of their marketing data. With the acquisition of Easyence, mediarithmics strengthens its portfolio of solutions to help Europe’s leading retailers and media to optimize their knowledge of their customers and serve their expectations even better”.
Stéphane Dugelay, Founder & CTO mediarithmics, added: “We are delighted to welcome more than 30 talents from Easyence. We are proud to reinforce our heritage of innovation to develop advanced technical capabilities in Europe, and to create a sovereign alternative to the U.S. and Chinese giants in Big Data management of personal data for marketing purposes”.
Thomas Gorbinet, CTO Easyence, commented: “This merger will create industrial synergies and bring together new, cutting-edge data science skills. The new entity offers a uniquely powerful Enterprise CDP/DMP offering, with concrete solutions for performance measurement and merchandising.”
mediarithmics joins the highly promising circle of SaaS companies that have exceeded the symbolic threshold of €12 million in ARR, enabling the company to achieve the critical mass essential for the technological intensity of its R&D activities.
The real winners in this operation are the customers of both companies, who will benefit from a SaaS platform with advanced technical capabilities, enabling the emergence of a sovereign alternative for processing their marketing data in Europe.