ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
ReedPop, the creator of websites, events and video content for core gamers and fans of pop culture, today announces its first-year results for its audience platform ENGAGE, built upon Permutive’s platform.
The third edition of NDA’s four-part podcast series, Programmatic Under the Microscope, in association with Xandr, focuses on trends in omnichannel in programmatic advertising.
The format harnesses the established power of moving images and combines it with conversation, to drive maximum engagement.
Optable’s Co-founder Vlad Stesin and Chief Revenue Officer James Prudhomme chat with NDA about how data clean rooms delivering privacy-first, cookieless activation are the future of digital advertising.
Supply Path Optimisation (SPO) has become a hot topic for advertisers and media buyers in recent years.
How people are gaming is also changing. It’s not just a question of sitting down to a shoot ‘em up at a desktop, although games like Gears of War remain incredibly popular.
With an increasing number of CTV and digital video options to choose from, how can I find out what strategy and channels will perform best for my brand?
Mike Follett, Managing Director at Lumen Research, explores the adoption of attention to measure and optimise advertising.
GumGum SVP of Sales, EMEA Peter Wallace discusses the company’s roadmap, and compares impactful ads to dating apps.
In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?
by Łukasz Włodarczyk, VP of
Genevieve Anker talks to Paige Tilley, Associate Director at Spark Foundry, about working with drinks and spirits business Brown-Forman, owner of Jack Daniel’s.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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