Interviews, insight & analysis on digital media & marketing

Partner Content

Partner Content

The adoption of attention

Mike Follett, Managing Director at Lumen Research, explores the adoption of attention to measure and optimise advertising.

Partner Content

Beyond traditional Machine Learning: it’s time for Deep Learning

In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?


Getting the ‘brilliant basics’ right

Genevieve Anker talks to Paige Tilley, Associate Director at Spark Foundry, about working with drinks and spirits business Brown-Forman, owner of Jack Daniel’s.