Specialist content creation agency (and publisher of New Digital Age) Bluestripe Group has published a new insight report on ‘The Future of PR’.
The report brings together the perspectives of senior communications leaders from global brands and agencies to explore how PR is evolving on the ground and what the future of the industry might look like.
Expert contributors include: Anne Bleeker, Founder and Managing Director, In2 Consulting; Erica Firmo, Head of Communications for UK and Ireland, Linkedin; Lydia Oakes, COO & Co-Founder, Bluestripe Group, Lizzy Pollott, Chief Communications and Brand Officer, Acast; Jennie Rock, Senior Communications Director, UK, WPP Media; and Maria Shcheglakova, Director, Global Marketing CTV and Data Advertising, TiVo.
Justin Pearse, Editor-in-Chief at Bluestripe Group, commented: “PR now sits at the intersection of brand storytelling, technology, reputation and business growth. What’s more, in 2026, the speed of change is accelerating. Faced with a variety of challenges such as media fragmentation, shifts in audience behaviours, and the rapid rise of AI, the transformation of PR looks set to continue at pace.”
To download the report, please click here.
