People, news and views from and about the social media industry.
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
The @bbccin channel will share behind the scenes content and fundraising updates, featuring the charity’s iconic mascot Pudsey.
Arsenal and England star Bukayo Saka has joined forces with Fiverr on a community-focused campaign to spread Saka’s work around equality, inclusion, and diversity further.
Even though more than three billion people engage with social media every month, paid social advertising remains largely misunderstood in betting and gaming, with significant opportunities for those who can optimise their offering.
A new YouGov study, amplified by the BBC, finds that 41.5% of UK respondents identify as ‘fans of women’s sport’. And social media is the driving force behind this.
Influencer managers are at the core of successful Influencer Marketing (IM) campaigns. From finding the right influencers to bringing successful campaigns to life.
Bespoke ‘shoe artist’ Zebra Customs produced a pair of Nike Air Zoom Mercurial football boots for Wrexham AFC striker Paul Mullin last week, with the custom message ‘F*** The Tories’ [FTT] emblazoned across the left (naturally) outstep of the boot.
Today, Snap announced a renewed content partnership with Sky Sports UK, one of the world’s largest sport broadcasters, to host made-for-mobile, short-form content on Snapchat Discover.
TikTok’s revenue highlights the app’s position as a critical competitor to established social media companies.
Research from Snap has revealed that, despite the growing expectations of consumers around the potential of augmented reality, a major gulf exists when it comes to brands’ perception of how consumers want to use it…
Consumer intelligence platform Talkwalker has released its annual Social Media Trends 2023 Report: From insights to action: how to disrupt a disruptive consumer…
Interweaving more customer-generated photos and videos alongside professionally produced brand imagery could be a timely tactic, writes Damien Mahoney of Nosto…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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