Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

TikTok research reveals traveller trends

TikTok has published research into how the #TravelTok community are using TikTok to discover, plan, book and share their next holiday and what this means for the travel industry and brands…

Social Media

Anything is Possible introduces AI-powered Linkedin ad persona builder

Media, Tech and Creative agency Anything is Possible (aip) has launched a new AI-powered tool, AdPersona by aiPete, which harnesses LinkedIn’s Audience Insights API and ChatGPT to streamline and accelerate the process of creating tailored audiences for LinkedIn advertising campaigns. 

Social Media

Powering performance through creativity

Brands and agencies – including Bolt, Wonderskin, and GroupM – discuss the role of creativity in performance marketing during exclusive TikTok roundtable.

Social Media

Masters of Media: Tejal Patel, Senior Director, Global Digital Media, Cisco

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. In this episode we meet Tejal Patel, Senior Director, Global Digital Media at Cisco.