The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing
People, news and views from and about the social media industry.
Here’s what fashion brands need to know about the avatars that are growing in importance for a large segment of consumers.
By Brad Rees, Mediacells CEO
Searches for TikTok in the UK increased by 143%.
Many Influencers have been caught breaking lockdown rules. But has this affected their credibility with public?
With over 1 billion users now on Instagram, it’s hard to ignore its importance. But marketers looking to succeed on Instagram are now fighting for the attention of an increasingly disengaged audience.
TikTok are marking the 2021 edition of the Cannes Lions Awards by launching the #CreativityForGood Hashtag Challenge.