Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
People, news and views from and about the social media industry.
The initiative is intended to enable humanitarian organisations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.
DfE runs an AR campaign for the first time
With the ‘Digital Marketing Boost’, businesses with up to nine employees will receive a £200 social media advertising credit.
Today, one of the most effective ways for organisations to tell their story and raise brand awareness is through social media. But it has been difficult for brands to get this right. With so many obstacles, from fake news to countering trolls, is there still a way for brands to inspire change online?
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
Parfums Christian Dior recently launched a digital experience – with 180 Luxe – to promote its new product, François discusses.
A considerable drop in performance from Facebook (and Instagram) across all demographics and client sectors is driving change for media planners…
marketing managers have upped their influencer marketing spend since the start of the pandemic because of the growing opportunities in this space. So, what trends has the pandemic driven and what can we expect to see from influencer marketing sector in the future?
Zeiss Vision Care has appointed tmwi to develop a social media strategy that will drive national campaigns throughout the year.
An independent CMA panel ruled that Meta is unfairly increasing its already significant market power.
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
Fifty’s CEO, Simon Shaw, explains how his company’s approach to media planning and ad targeting converts social insights into next-generation contextual marketing.