How social can power up the high street
September 28, 2021
Retail brands are all too aware that there’s been a seismic shift in shopper behaviours over the past few years – the
Social Media
People, news and views from and about the social media industry.
How social can power up the high street
September 28, 2021
Retail brands are all too aware that there’s been a seismic shift in shopper behaviours over the past few years – the
Social Media
How TikTok brought us #girlsfootball at Euro 2020
TikTok provided a base for younger, female audiences to subvert and ridicule archaic, misogynist tropes still active in the football conversation
Andy Oakes
September 13, 2021
Social Media
You’re focusing on the wrong influencers and here’s why
No matter your opinion, there’s no denying that influencer marketing is big business — the industry is set to grow to approximately $13.8 billion this year.
NDA Staff
September 13, 2021
Social Media
Insider tips for growing your business Pinterest
Pinterest isn’t just one of the world’s leading platforms for sharing ideas and finding inspiration. With over 459 million monthly active users calling the social media giant home, Pinterest also provides businesses with huge potential to grow their brand.
Justin Pearse
September 2, 2021
Social Media
Instagram launches mentorship programme for UK small businesses
Instagram has teamed up with Small Business Britain to launch its first UK mentorship programme for small businesses.
Tyrone Stewart
August 26, 2021
Social Media
Channel 4 launches Tokyo 2020 Paralympics hub on TikTok
Channel 4 and TikTok have teamed up to create a hub dedicated to the Tokyo 2020 Paralympic Games.
Tyrone Stewart
August 24, 2021
Social Media
Facebook unveils VR office metaverse
Facebook has launched a mixed reality work collaboration app for the Oculus Quest 2 called ‘Horizon Workrooms’.
Tyrone Stewart
August 19, 2021
Social Media
Digital marketing — boring the board to death
Anil Malhotra, Chief Marketing Officer at Bango, discusses the apathy that CEOs feel toward social media marketing.
NDA Staff
August 18, 2021
Social Media
JD and Nike debut first UK TikTok AR shoe try-on
JD Sports, Nike, and TikTok are giving consumers the chance to virtually ‘try-on’ the new Nike Air VaporMax trainers.
Tyrone Stewart
August 18, 2021
Social Media
Instagram: One Year of Reels
Billion Dollar Boy’s Ed East looks at how Instagram’s TikTok rival has evolved during its first year in the game.
NDA Staff
August 16, 2021
Social Media
Facebook just called – they want to know what you sound like?
Whenever a new service opens up, advertisers always wonder how they can tap into the attention it receives. The launch of Facebook’s Live Audio Rooms, though, should be treated more as a wakeup call.
NDA Staff
August 5, 2021
Social Media
The NDA Roundtable PART TWO: Exploring the next generation of native advertising
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
Tyrone Stewart
August 4, 2021
Social Media
The NDA Roundtable: Exploring the next generation of native advertising
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
Tyrone Stewart
August 2, 2021
