Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

The importance of social media literacy

Staying safe online is an issue that affects us all. The internet is a powerful modern day tool and as social media becomes part of all our daily lives, keeping our children safe in the digital world should be of as much importance as protecting them from harm in the offline world.

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Retail

Why social commerce is becoming a mainstream retail channel

Social media gets more powerful every year, and currently there are 45 million active users in the UK regularly scrolling to catch up with friends, share milestones and more recently to shop. Up until now, the main shopping experience could only really take place by exiting the platforms to enter a brand or retailer website, but this is no longer the case.

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