One Direction for women’s football
8 August 2022
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
Social Media
People, news and views from and about the social media industry.
One Direction for women’s football
8 August 2022
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
Social Media
Emplifi offers NGOs providing aid to Ukraine free access to its Social Marketing Cloud
The initiative is intended to enable humanitarian organisations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.
Andy Oakes
2 March 2022
Social Media
Department for Education launches the UK’s first AR Career Fair on Snapchat
DfE runs an AR campaign for the first time
Andy Oakes
22 February 2022
Social Media
Vodafone introduces social media ‘boost’ for small businesses
With the ‘Digital Marketing Boost’, businesses with up to nine employees will receive a £200 social media advertising credit.
Tyrone Stewart
21 February 2022
Social Media
Why brands don’t need to quit social media to inspire change
Today, one of the most effective ways for organisations to tell their story and raise brand awareness is through social media. But it has been difficult for brands to get this right. With so many obstacles, from fake news to countering trolls, is there still a way for brands to inspire change online?
Justin Pearse
7 February 2022
Social Media
Consumers are growing more critical of social media ads
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
Tyrone Stewart
3 February 2022
Social Media
NDA meets Laurent François, Managing Partner at 180 Luxe
Parfums Christian Dior recently launched a digital experience – with 180 Luxe – to promote its new product, François discusses.
Tyrone Stewart
3 February 2022
Social Media
How the changing social media landscape is impacting planning
A considerable drop in performance from Facebook (and Instagram) across all demographics and client sectors is driving change for media planners…
NDA Staff
2 February 2022
Social Media
Influencer marketing trends 2022: The pandemic impact and future trends
marketing managers have upped their influencer marketing spend since the start of the pandemic because of the growing opportunities in this space. So, what trends has the pandemic driven and what can we expect to see from influencer marketing sector in the future?
Justin Pearse
19 January 2022
Partner Content
Zeiss taps tmwi for paid social strategy
Zeiss Vision Care has appointed tmwi to develop a social media strategy that will drive national campaigns throughout the year.
Tyrone Stewart
14 January 2022
Social Media
Facebook ordered to sell Giphy by UK competition regulator
An independent CMA panel ruled that Meta is unfairly increasing its already significant market power.
Tyrone Stewart
30 November 2021
Partner Content
Why visualisation is the key to better marketing decisions
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
Michael Feeley
23 November 2021
Partner Content
“The analysis is complex, but the outcomes are simple,” Simon Shaw, CEO, Fifty on next-generation contextual marketing
Fifty’s CEO, Simon Shaw, explains how his company’s approach to media planning and ad targeting converts social insights into next-generation contextual marketing.
Justin Pearse
18 November 2021
