The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
People, news and views from and about the social media industry.
Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
So how does a legacy brand engage on social while remaining relevant and true to the brand? By fully embracing the unique opportunities that social videos present and leaning into creating fun and engaging content.
The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.
Marketers need to make the most of the enormous reach and engagement TikTok has to offer, writes Iain Beable of Hootsuite…
Purchasing products in real time, demonstrated by presenters in a live broadcast, asking viewers to pick up the phone and purchase products. Ann established format, it has gone relatively unchallenged for decades – that is, until now.
Partnership management platform impact.com, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic…
Plant-based snack Harvest Snaps has teamed with digital agency Cutwater to create a music-driven TikTok branded effect, designed for US college students starting the fall semester…
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
Follow Me is a six-week programme aimed at providing SMBs with resources on how to get started on TikTok, and use the platform to boost their business.
Today’s brands spend enormous sums of money marketing their products and services to Generation Z. That’s because Gen Z holds a serious chunk of spending power – £300 billion, according to one recent estimate. That figure rises even more when you consider their future personal spending and influence on disposable family income.