Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

Take Graham Norton’s advice on social

So how does a legacy brand engage on social while remaining relevant and true to the brand? By fully embracing the unique opportunities that social videos present and leaning into creating fun and engaging content.

Social Media

A whole new world of payments in the metaverse

The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.

Social Media

TV to TikTok: How social has changed TV shopping forever

Purchasing products in real time, demonstrated by presenters in a live broadcast, asking viewers to pick up the phone and purchase products. Ann established format, it has gone relatively unchallenged for decades – that is, until now.

Social Media

Waitrose launches Pinterest summer food campaign

The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.

Social Media

Stereotypes, influencers, and a guilty conscience: brands don’t understand Gen Z

Today’s brands spend enormous sums of money marketing their products and services to Generation Z. That’s because Gen Z holds a serious chunk of spending power – £300 billion, according to one recent estimate. That figure rises even more when you consider their future personal spending and influence on disposable family income.