The dream team of YouTube and CTV
25 November 2022
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
Social Media
People, news and views from and about the social media industry.
The dream team of YouTube and CTV
25 November 2022
The continual growth of CTV will add fuel to the flames of YouTube and streaming services, writes Rob Blake of Channel Factory…
Social Media
Social commerce set to be top objective for influencer campaigns
Two-thirds of marketers (62%) believe that social commerce will be the most popular influencer marketing campaign objective within the next year, according to new research from Influencer Intelligence.
Michael Feeley
5 September 2022
Social Media
Take Graham Norton’s advice on social
So how does a legacy brand engage on social while remaining relevant and true to the brand? By fully embracing the unique opportunities that social videos present and leaning into creating fun and engaging content.
Justin Pearse
5 September 2022
Social Media
A whole new world of payments in the metaverse
The metaverse promises a virtual future in which nearly anything is possible and where you can buy just about anything you can imagine. Whether you are looking for a new designer outfit for your avatar or a virtual palace to call home, meta-sellers will be there to meet your needs.
Justin Pearse
30 August 2022
Social Media
Why marketers should care about TikTok – and how to make the most of it
Marketers need to make the most of the enormous reach and engagement TikTok has to offer, writes Iain Beable of Hootsuite…
NDA Staff
25 August 2022
Social Media
TV to TikTok: How social has changed TV shopping forever
Purchasing products in real time, demonstrated by presenters in a live broadcast, asking viewers to pick up the phone and purchase products. Ann established format, it has gone relatively unchallenged for decades – that is, until now.
Justin Pearse
23 August 2022
Social Media
Shifting power dynamic puts influencers at centre of the brand-consumer relationship
Partnership management platform impact.com, in partnership with WARC, an international marketing intelligence company, has released an in-depth research report on the rapidly evolving brand-influencer dynamic…
Michael Feeley
23 August 2022
Social Media
Harvest Snaps and Cutwater launch music-driven TikTok experience
Plant-based snack Harvest Snaps has teamed with digital agency Cutwater to create a music-driven TikTok branded effect, designed for US college students starting the fall semester…
Michael Feeley
22 August 2022
Advertising
The growing power of Influencer Marketing on Twitch
Twitch is attracting brands to invest in influencer marketing, writes Matt Woods of AFK Digital.
NDA Staff
19 August 2022
Social Media
Waitrose launches Pinterest summer food campaign
The ‘Summer Food Festival’ campaign enables consumers to select from one of four summer food options – each of which contains a selection of summer dishes and recipes for them to try out.
Tyrone Stewart
17 August 2022
Social Media
One Direction for women’s football
Brad Rees, Mediacells CEO, analyses the Twitter engagement generated by England’s Women’s EURO 2022 success.
NDA Staff
8 August 2022
Social Media
TikTok introduces educational programme for small businesses
Follow Me is a six-week programme aimed at providing SMBs with resources on how to get started on TikTok, and use the platform to boost their business.
Tyrone Stewart
4 August 2022
Social Media
Stereotypes, influencers, and a guilty conscience: brands don’t understand Gen Z
Today’s brands spend enormous sums of money marketing their products and services to Generation Z. That’s because Gen Z holds a serious chunk of spending power – £300 billion, according to one recent estimate. That figure rises even more when you consider their future personal spending and influence on disposable family income.
NDA Staff
28 July 2022
