Made.com has become the first brand to launch an Idea Ads with Paid Partnership campaign on Pinterest in the UK.
People, news and views from and about the social media industry.
Misinformation on social media has made 38% of consumers less trusting of the ads they see on their feeds, according to Integral Ad Science research.
Parfums Christian Dior recently launched a digital experience – with 180 Luxe – to promote its new product, François discusses.
A considerable drop in performance from Facebook (and Instagram) across all demographics and client sectors is driving change for media planners…
marketing managers have upped their influencer marketing spend since the start of the pandemic because of the growing opportunities in this space. So, what trends has the pandemic driven and what can we expect to see from influencer marketing sector in the future?
Zeiss Vision Care has appointed tmwi to develop a social media strategy that will drive national campaigns throughout the year.
An independent CMA panel ruled that Meta is unfairly increasing its already significant market power.
In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.
Fifty’s CEO, Simon Shaw, explains how his company’s approach to media planning and ad targeting converts social insights into next-generation contextual marketing.
In the clamour to find privacy-compliant alternatives to the invasive methods of tracking and targeting customers based on cookies and mobile IDs, many marketers are taking another look at the insights available via the billions of social media interactions that take place every day.
Social media has become an increasingly integral part of our everyday lives and an indispensable form of communication. With an estimated 4.2 billion users across social media platforms, it is now estimated that around 87% of UK teens aged 12-15 have a social media account.
A few years ago, for the majority of consumers the word ‘Avatar’ related solely to a blockbuster sci-fi film. Today, avatars have started to become part of our daily lives – especially on social platforms or video games such as Snapchat and Roblox, where bitmojis are being utilised by some of the world’s leading brands to target new audiences and generate record sales numbers
The rum brand is serving up spooky cocktail inspiration to help Pinterest users get the most out of their horror-filled parties.