Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

Influencer marketing trends 2022: The pandemic impact and future trends

marketing managers have upped their influencer marketing spend since the start of the pandemic because of the growing opportunities in this space. So, what trends has the pandemic driven and what can we expect to see from influencer marketing sector in the future?

Partner Content

Zeiss taps tmwi for paid social strategy

Zeiss Vision Care has appointed tmwi to develop a social media strategy that will drive national campaigns throughout the year.

Why visualisation is the key to better marketing decisions

In 2021, most organisations are interested in leveraging social media insights to power their marketing efforts. However, in practice, many brand marketers find it difficult to discover the ‘truths’ they need among the billions of social media data points created every day.

How to find valuable audiences currently beyond your reach

In the clamour to find privacy-compliant alternatives to the invasive methods of tracking and targeting customers based on cookies and mobile IDs, many marketers are taking another look at the insights available via the billions of social media interactions that take place every day.

Social Media

The importance of building a compliant social business from the ground up

Social media has become an increasingly integral part of our everyday lives and an indispensable form of communication. With an estimated 4.2 billion users across social media platforms, it is now estimated that around 87% of UK teens aged 12-15 have a social media account.

Social Media

Why retail brands need to maximise their use of avatars

A few years ago, for the majority of consumers the word ‘Avatar’ related solely to a blockbuster sci-fi film. Today, avatars have started to become part of our daily lives – especially on social platforms or video games such as Snapchat and Roblox, where bitmojis are being utilised by some of the world’s leading brands to target new audiences and generate record sales numbers