Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

How could the Metaverse affect our urban environments?

For some, the metaverse is seen as the technological promise of a decentralised creative world which safeguards the fair distribution of property (blockchain) and promotes a fairer society; for others, it is simply another successful business model from existing tech giants.

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Why are creators turning their backs on influencers?

When Paris Hilton, heiress of the Hilton Hotels empire, swept through Cannes Lions International Festival of Creativity this summer, declaring herself “the original influencer” and self-styled “Queen of the Metaverse”, it sparked an interesting debate among some marketers; what’s the difference between an influencer and creator?

Partner Content

Creators are key to the success of the Metaverse

Creators will have an essential role to play in helping to humanise and build communities in the Metaverse, and can act as an important ambassadors for brands looking to explore the new virtual world, according to Olly Lewis, CEO & founder of THE FIFTH. 

Social Media

Teen pioneers design the world’s next gen social media networks

A group of young Digital Disruptors tasked by the Tomorrow Group with creating a handful of new social media networks have plumped for judgement-free, gender positive, no filter platforms to build a more positive future…