People, news and views from and about the social media industry.
TikTok Shop has struck a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform…
TikTok Shop has struck a new partnership with Royal Mail to help merchants of all sizes improve their delivery experience and thrive on the platform…
While its future may be uncertain, marketers can’t ignore Threads, says Hannah Walley, head of Media UK and Ireland at Kantar…
Consumers’ attitudes towards Influencer marketing have changed in recent times and therefore businesses and brands need to alter their approach when it comes to utilising this particular marketing niche, to drive the most success
Google’s new Perspectives feature means that its search results will now feature relevant user-generated content (UGC) from real people, writes Damien Mahoney, Chief Strategy Officer, Nosto…
Horizon Union, the creator-first esports organisation, today announced the launch of The Beyond Programme, a new initiative designed specifically to support and nurture creators as they progress through their careers at the company.
New social platform Threads offers some exciting possibilities, writes Paul Houston of Catalyst…
There are estimated to be over 128 social media platforms globally, with the average consumer bouncing between seven on any given day.
Earlier this month, another was added to the list. Threads, the latest in a suite of social media apps under Mark Zuckerberg’s META umbrella. And, wow, it did it pack a punch on launch
Partnership management platform impact.com has launched impact.com/creator, an influencer marketing platform that allows advertisers to discover, create, manage, and scale full-funnel influencer marketing programmes from a single interface…
A quick peek at Threads terms and conditions for personal data use reveals a host of opaque phrases like ‘legitimate use’, writes Alistair Dent of Profusion…
NDA has been gauging the view of the industry on the release of Threads by Meta.
Analysis of Google search data by comparison service CasinoAlpha has revealed that online interest in the term ‘Delete Twitter’ and ‘Delete Twitter account’ has shot up by 983% and 520% in the UK and 131% worldwide in July…
TikTok Shop UK is opening the doors to its first ever bricks and mortar pop up on the world famous Oxford Street in London, to showcase the breadth of brands and creators selling on the platform in a real world context…
Both generations showed a marked preference for short, easily digestible video content such as Instagram Reels and TikTok.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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