The Code has been driven by ISBA members who wanted to address the negative issues surrounding influencer marketing
People, news and views from and about the social media industry.
Whenever a new service opens up, advertisers always wonder how they can tap into the attention it receives. The launch of Facebook’s Live Audio Rooms, though, should be treated more as a wakeup call.
NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.
DA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising.
Stan McLeod, Head of Product at Lickd, discusses the need for collaboration between the music industry, tech platforms and content creators.
Witness Change has taken to social media to make a positive impact by amplifying the voices of refugees.