People, news and views from and about the social media industry.
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
Richard McLeod, head of marketing effectiveness, Insights, at Kantar explains why marketers need to shift their perception of social media when it comes to brand building…
TikTok has announced the launch of the TikTok Academy across Europe, a virtual interactive education platform designed to upskill brands and agencies of all sizes at scale on how to best utilise TikTok for Business…
IMDb has entered into a partnership with TikTok to make it easier for users to share and discover movie and TV content and information.
The metaverse’s development has only just begun and is evolving quickly. The global market size is now projected to grow from $100 billion in 2022, to a staggering $1,528 billion by 2029,
meaning the metaverse will likely only further saturate the tech space in time.
Janine Hunt of Kura explores some of the impacts that the metaverse will have on customer service and the customer experience…
By Brad Rees CEO Mediacells
As ‘socially native’ Gen Zers enter the workforce, they are starting to have a significant impact on how social media is used, writes Gerard Murnaghan of Sprout Social…
With the FIFA World Cup in full swing and England set to face defending champion France in this weekend’s quarter final, it’s no surprise that people are going online and using social platforms to express excitement, joy and disappointment as we head closer to the final rounds of the tournament.
The second season of PBC, the accounting workplace mockumentary comedy series produced by FloQast Studios and starring Danny Trejo, is now available to stream on YouTube…
The 2022 World Cup brought its usual plethora of fan engagement options all set upon a global stage. As one of the biggest sports tournaments in the world, any major brand associated with football – from clubs and teams, to apparel and sponsors – should always be prepared to seize this lucrative opportunity that only comes around once every four years.
Rob Blake, UK Country Manager at Channel Factory, identifies three fundamentals for advertising success on YouTube…
Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…
The Jamie Oliver Group is working with artificial intelligence (AI) startup Papercup to localise Jamie Oliver’s high-performing YouTube content for Spanish, German and Brazilian Portuguese-speaking audiences…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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