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Social Media

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Social Media

The NDA Roundtable PART TWO: Exploring the next generation of native advertising

NDA recently held a roundtable, in partnership with Adyoulike, to discuss the ‘Next Generation of Native Advertising. In this piece (the first writeup is here), we hear from attendees Matt Canner, Business Director at Performics @ Starcom; Liting Spalding, Head of Audience Planning and Programmatic at Havas; Matt Bushby, Head of Programmatic at Zenith; Sophie Strong, Head of Display and Social at Wavemaker UK; and Adyoulike Commercial Director, Kevin Sewell.

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