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Social Media

People, news and views from and about the social media industry.

Madfest North: The Wild West of influencer measurement: Cracking the code on effectiveness

NDA Staff 25 February 2026

Q&A: Sam Coleman of NewGen on social media, AI and influencer marketing

Michael Feeley 6 February 2026

One year of Andromeda: why creator-led diversity is now a boardroom issue

NDA Contributor 27 January 2026

My Digital Hero: Michael Russell of City Studios

NDA Staff 2 December 2025

Employee-generated content: the last credible voice left?

NDA Contributor 27 November 2025

Why luxury brands are finally learning to laugh at themselves

NDA Contributor 26 November 2025

The perils of a great social media reset

NDA Contributor 25 November 2025

How viral culture is challenging the way brands listen

NDA Contributor 20 November 2025

Four challenges to measuring Influencer effectiveness – and how to overcome them

NDA Contributor 18 November 2025

My Digital Hero: James Davies, CEO, Crossover “in an industry of ‘adtech bros’, you can lead successfully with a completely different style”

Justin Pearse 10 November 2025

How the Ballers League shows how new audiences can convert content to cash

Justin Pearse 20 October 2025

Why marketers need to reimagine affiliate marketing for the creator economy

Justin Pearse 14 October 2025

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New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.

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