Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

How businesses can use the metaverse to beat out competitors 

The metaverse’s development has only just begun and is evolving quickly. The global market size is now projected to grow from $100 billion in 2022, to a staggering $1,528 billion by 2029,
meaning the metaverse will likely only further saturate the tech space in time.

Social Media

World Cup fever Is taking over Reddit

With the FIFA World Cup in full swing and England set to face defending champion France in this weekend’s quarter final, it’s no surprise that people are going online and using social platforms to express excitement, joy and disappointment as we head closer to the final rounds of the tournament.

Social Media

What will the World Cup look like in 2034?

The 2022 World Cup brought its usual plethora of fan engagement options all set upon a global stage. As one of the biggest sports tournaments in the world, any major brand associated with football – from clubs and teams, to apparel and sponsors – should always be prepared to seize this lucrative opportunity that only comes around once every four years.

The FUNdamentals of YouTube advertising

Rob Blake, UK Country Manager at Channel Factory, identifies three fundamentals for advertising success on YouTube…

Social Media

Travellers want more inclusive, authentic content on social media 

Kimpton Hotels & Restaurants, part of IHG Hotels & Resorts’ Luxury & Lifestyle Collection, has released findings from a new global survey on consumer sentiment on social media content of travel brands and traditional travel influencers…