Made.com has become the first brand to launch an Idea Ads with Paid Partnership campaign on Pinterest in the UK.
People, news and views from and about the social media industry.
With the NDA Heroes Awards fast approaching, New Digital Age is running a series of interviews with the highly-respected names on the judging panel. Next, we hear from Nick Baughan, Director of Agencies, UK&I, Meta.
Native advertising is attracting the attention of a new generation of brand advertisers. In the search for privacy-compliant contextual ways to target customers online, native is emerging as a channel capable of delivering both performance and brand equity uplifts – but only if leveraged effectively.
The new whitepaper – Making Sense of Mass Mentions – highlights the growing scale of the problem brands face with cancel culture and explores the risks misinformation and harmful content poses to brand reputation.
In October 2021, Facebook rebranded itself to Meta. The decision comes at a time of decline for the social media giant, which lost daily users for the first time in its 18-year history in the final quarter of 2021 as new competitors such as TikTok stole their market share.
Shellie Vornhagen, CXO at Emplifi, explores the trends that brands should be aware of that will impact customer experience on social in 2022.
Chris Wylie, the data analyst and whistleblower behind the Cambridge Analytica/Facebook revelations that sparked a massive overhaul of privacy legislation across the globe, believes society is not ready to deal with the potential implications of the metaverse.
Tinder is positioning the green flags as tools that its users should look out for, to ensure that they are always in control when using the app.
The initiative is intended to enable humanitarian organisations to better communicate with their audience and make it faster and easier to collaborate, plan, create and publish critical social media content.
DfE runs an AR campaign for the first time
With the ‘Digital Marketing Boost’, businesses with up to nine employees will receive a £200 social media advertising credit.
Today, one of the most effective ways for organisations to tell their story and raise brand awareness is through social media. But it has been difficult for brands to get this right. With so many obstacles, from fake news to countering trolls, is there still a way for brands to inspire change online?