Interviews, insight & analysis on digital media & marketing

Social Media

People, news and views from and about the social media industry.

Social Media

What the metaverse means for the open web vs. the walled gardens

In October 2021, Facebook rebranded itself to Meta. The decision comes at a time of decline for the social media giant, which lost daily users for the first time in its 18-year history in the final quarter of 2021 as new competitors such as TikTok stole their market share.

Social Media

Whistleblower Chris Wylie: society is not ready for the metaverse

Chris Wylie, the data analyst and whistleblower behind the Cambridge Analytica/Facebook revelations that sparked a massive overhaul of privacy legislation across the globe, believes society is not ready to deal with the potential implications of the metaverse.

Social Media

Why brands don’t need to quit social media to inspire change

Today, one of the most effective ways for organisations to tell their story and raise brand awareness is through social media. But it has been difficult for brands to get this right. With so many obstacles, from fake news to countering trolls, is there still a way for brands to inspire change online?