Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Q&A: Why has Isle of Man created a new legal framework for data asset ownership?

Michael Feeley 12 May 2026

How to get the most from the ‘summer of events’ – and is Cannes a must-attend?

Rebecca Sentance 5 May 2026

Q&A: The Trade Desk’s Jessica McGrogan on addictive walled gardens and ethical media planning

Michael Feeley 1 May 2026

AA/WARC Expenditure Report: industry reaction – part two

Michael Feeley 30 April 2026

AA/WARC Expenditure Report: industry reaction – part one

Michael Feeley 30 April 2026

Rethinking visual strategy in B2B marketing

NDA Contributor 20 April 2026

Meet the Revolutionaries, in partnership with LiveRamp: Liam Barnes, Campari Group – “A blend of data capability and cultural cohesion leads to true innovation”

Justin Pearse 16 April 2026

IPA Bellwether report Q1 ‘26: industry reaction – part two

Michael Feeley 16 April 2026

IPA Bellwether report Q1 ‘26: industry reaction – part one

Michael Feeley 16 April 2026

Q1 ‘26 IPA Bellwether Report reveals marketing budgets increasing despite geopolitical unrest

Michael Feeley 16 April 2026

When the world watches together: how to measure the unified reach of global moments

NDA Contributor 9 April 2026

Does the shift to AI discoverability require a rethink of paid media?

NDA Contributor 7 April 2026