Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Only 26% of global marketers are confident in their audience data

While 69% of marketers believe first-party data is essential for their strategies and campaigns, and 72% of marketers believe they have access to quality data, only 26% of global marketers are fully confident in their audience data, according to newly published research.

Strategy

The digital advertising trends to keep an eye on in 2022 and beyond

NDA recently hosted the 2022 Predictions Lunch, in association with Xandr, bringing together representatives from the likes of Heineken, Deliveroo, Channel 4, Samsung Ads, Nestlé, Spark Foundry, Starcom, and many more, for an afternoon of good food and conversation.

Josie Klafkowska
Strategy

Experience as a Service: The future of successful marketing

Rapidly changing consumer habits and an accelerated pace of change in the media and technology landscape have disrupted traditional customer engagement models across most industries. The impact that bold, new fintech arrivals have had in the banking sector serves as a prime example.

Partner Content

Futureproofing your digital strategies

Artiom Enkov, Head of Insights at Nano Interactive, explores the role that live intent-powered contextual advertising can play in your digital future.

Strategy

From start to finish, keep your KPIs clear to stay on course

Marketeers seldom settle for a primary KPI being quite enough, and it is important to have hundreds of cells and multiple columns on a sheet to continue a Stockholm syndrome-esque analysis paralysis of over measurement

Strategy

Masters of Media: Tom Greenlees, Head of Digital Media, Coca-Cola

NDA’s podcast series, Masters of Media talks to heads of media at brands to understand how advertisers are able to keep pace with the frenetic speed of development of media and its fragmentation across channels. Next up is Tom Greenlees, Head of Digital Media & Influencer Strategy at The Coca-Cola Company.