Insight and opinion on digital business and marketing strategy.
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
While businesses and consumers alike grapple with reduced budgets, it’s never been more important to connect with the right audiences and stand out from competitors.
As media costs continue to rise in-line with inflation, marketers are finding themselves having to yet again accomplish what seems impossible: do more with less.
The perceived safety net of third-party cookies has long failed marketers, writes Charlotte Irwin of The Frameworks…
As we face an uncertain economic future, compounding huge macro changes in process, we again want to focus on the positives, looking at how the innovation and creativity of the digital industry will help it survive and thrive in 2023. Over the next month, we’ll be hearing from leaders across our industry to discover what’s keeping them smiling as we enter 2023, kicking off with Richard Robinson, Managing Director, Econsultancy.
Research from Wunderkind has found that despite being in the midst of a period of major economic volatility, sustainability and CSR initiatives remain key considerations for both retail marketers and consumers…
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
Emily Barfuss from Tremor International chose Amy Young as her digital hero. Now Amy passes on the honour by picking hers.
A new survey from digital marketing consultants ConsultMyApp (CMA) shows that nearly half (44%) of CMOs are anticipating a negative impact from the pending recession as they look to streamline their marketing strategy next year…
Disconnected data causes multiple disruptions for teams, writes Neil Davidson, Regional Vice President, EMEA and APAC, at Deltek…
In times like these, marketing budgets can often get hastily slashed in cost-cutting measures or funnelled into short-term sales-driven campaigns. There’s no one-size fits all approach for marketing strategies in economic downturn, but one thing is very clear – doing nothing and changing nothing is not going to work.
Research from ROI Hunter has found that the average large retailer is wasting a worrying £19,000 a month on ineffective digital marketing…
Specsavers has appointed data science consultancy Ekimetrics to help it transform its approach to MMO (Marketing Mix Optimisation)…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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