Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Text rises up the ranks for customer communications

Data from customer engagement platform Wunderkind has revealed that while email remains the most prevalent marketing channel among retailers and consumers, text is on the rise.

Strategy

The power of competitive email intelligence

Marketing email is fertile ground for demonstrating the need for competitive intelligence – and providing the means for its delivery, writes John Landsman of SparkPost…