Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

48% of businesses fail to measure the impact of their ESG plans

Research by data company Profusion has revealed that although 94% of businesses say Environmental, Social and Governance (ESG) is important to them, nearly half (48%) admit that there has been no significant work done to capture baseline data and develop data-driven ESG plans… 

Strategy

Scaling marketing ops for B2B lead generation

Ask ten people from across a business what marketing does, and you’ll no doubt get 12 different answers, at a minimum, writes Ralf Paschen, CMO at xtype.io… 

Strategy

M&A: A positive outlook for the UK Technology Market

Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK