Insight and opinion on digital business and marketing strategy.
Here are 6 key areas that you’d be wise to health check to make sure that you are set up to deliver on your customers’ expectations.
For brands looking to engage consumers in an increasingly competitive online arena, historical tried and tested tactics are no longer enough. So how can they cut through?
Boris’s announcement, of a roadmap out of lockdown, on 22 February was welcomed by some but met with trepidation by others. Brand Advance’s CEO, Christopher Kenna, and many others on the team, were delighted by the prospect of returning to the office.
I’ve been on both sides of the coaching conversation, as both a qualified coach and a coachee. What I’ve taken away from those experiences are invaluable lessons that continue to influence my leadership role day-to-day.
As we hit the halfway mark in this series, it’s time to look at relationships. Without creating a high-performing team, you simply cannot be a high-performing CEO.
In this episode, we sat down with Donovan Neale-May, Executive Director of the Chief Marketing Officer (CMO) Council, a global network of more than 16,000 senior marketing executives in 10,000 companies controlling nearly $1 trillion in annual, aggregated marketing spend.
When I ask successful senior leaders to describe their job, nine out of ten can’t do it clearly. Nor can they easily share the purpose of their role.
Ironically, the more senior a leader becomes, the less their business checks that this critical role is clearly defined and agreed.
Frequently evolution is so gradual, so incremental that we often miss what a series of tiny changes has aggregated into.