Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Hiring in 2021 vs Finding a Job in 2021-Part Two

The second part of our in-depth discussion with Ed Steer of Sphere Digital Recruitment
Today we look at the interview process, virtual hiring and issues around mental health

Strategy

Why flexible digital commerce teams are key to brand success

95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.

Strategy

My Best Marketing Tip: “It’s fine to be a Jack of all trades”, Sam Dolan, Head of Marketing at Aunt Bessie’s

In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”