Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Insight and opinion on digital business and marketing strategy.
For almost a century, cereal brands Kellogg’s, General Mills, Nestle and Weetabix – some of the biggest names in FMCG – have fought to win pride of place on the breakfast tables of families in the markets they serve.
Branding is finally coming of age in digital – and it’s all thanks to measurement.
As the industry looks at how it’s offices work, we look at the costs you need to avoid
The second part of our in-depth discussion with Ed Steer of Sphere Digital Recruitment
Today we look at the interview process, virtual hiring and issues around mental health
David Jenkins, Commercial Director, EMEA at Nativo, discusses how the view of branded content has changed over the past two years.
raig Fenton leads the Strategy & Operations arm of Google UK & Ireland, defining the company’s direction and implementing that throughout the year.
Researcg shows four key attributes of the future CMO
Confusion around the role means many organisations struggle to fill the CDO position.
95% of retail CEOs are planning to increase investments into digital capabilities this year, according to Gartner. However, scaling the existing ecommerce business whilst introducing new digital initiatives can be tough to juggle.
In her career, Sam Dolan has been at the helm of many great food brands like Lurpak and Cravendale, more recently moving to Birds Eye, where she is Head of Marketing at Aunt Bessie’s. Throughout her various roles, she’s always learnt from others and discovered that it’s absolutely fine to be a generalist marketeer, a “Jack of all trades.”
Covid-19 came as a complete shock – shifting supply, demand, operating models and revenue streams, practically overnight.