Insight and opinion on digital business and marketing strategy.
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
Two thirds (66%) of consumers say the majority of the digital ads they see are irrelevant to their interests or needs, with 39% labelling these ads as “excessive”, according to a new study from Bango Audiences…
The UK’s digital ad market attracted £13.8 billion of spend in the first six months of 2023, according to IAB UK and PwC’s half-year Digital Adspend update…
Harmony Murphy is Retail Head, Advertising UKI at Google and NDA’s monthly columnist.
How can growing ecommerce businesses scale up without feeling the brunt of the skills gap? Roheela Khan, Recruitment Operations Director at global talent firm Martin Veasey Talent Solutions shares her thoughts…
In the latest ‘Meet the Revolutionaries’ interview, in association with LiveRamp, we speak to Peter Young, Director of Performance Marketing at online fashion retailer Farfetch…
The lines between different age groups are blurring, according to Sarah Dear, CEO & Co-founder, Born Ugly…
Marketers are stumbling into a series of common traps that stop them harnessing demand, writes Umar Akhtar, co-founder and CMO, Qudo…
Bedir Aydemir, Director of Data at The Sun, outlines how the new data landscape is going to impact premium publishers and buyers, warning that it’s time marketers got ahead of change and accepted the new realities….
Six in ten UK marketers (61%) believe consumer segmentation is an outdated method of marketing, according to new research from enterprise customer data platform, Treasure Data…
Up to 19 million people over the age of 16 are currently experiencing some form of digital poverty in the UK, a report by Deloitte and the Digital Poverty Alliance (DPA) has revealed…
James Walmsley, Digital Trading Director at Immediate Media, and Alex Barstow, Publisher Director UK & NL at Adnami, discuss how their partnership has pushed the limits of creative innovation to boost the publisher’s high-impact advertising performance…
Channel Factory, the global brand suitability platform for YouTube, has been announced as the Headline Partner of New Digital Age’s upcoming ‘Trinity Lunch North’ event…
Compounding Creative, a new white paper from creative effectiveness ad platform Automated Creative, in partnership with World Federation of Advertisers, suggests brands who don’t track and optimise the performance of their digital campaigns could be leaving significant media value on the table…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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