Simon Halstead is VP Exchanges and Supply International, Yahoo and NDA’s new monthly columnist.
Insight and opinion on digital business and marketing strategy.
As the Head of Integrated Marketing Experiences, Africa, at The Coca-Cola Company, Monali Shah works to showcase the best of African culture, while doing justice to the diversity across the continent
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts on the subject of ‘growth marketing’ and the data challenges it poses for brands.
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
In partnership with Circus Street, GM’s marketing division will benefit from building on their marketing skills in areas including innovation and martech.
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
A new survey by McKinsey shows that Covid-19 sped up digital implementation by several years – in some sectors and regions by as much as ten. Businesses’ five-year strategies were crunched into just a few months, and digital adoption among consumers took a quantum leap.
Recent research conducted by DLMDD and SoundOut found that brands with sonic logos are perceived as more valuable by consumers.
We’re constantly being told that 9-5 is over and we should switch to new models. But is that such a good idea?
It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
Consumers no longer just buy a product – they buy a story, as well as a brand’s ethical and moral standpoint.