Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Viously partners Scope3 to decarbonise ad campaigns

Viously, a next-gen video player technology and advertising sales house, has announced new efforts to decarbonise media and advertising, partnering with Scope3, as the standard for digital carbon emissions measurement….

Strategy

Gen Z and Millenials turned off by ‘questionable’ content 

We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…

Strategy

Where to find the best Project Management advice on TikTok 

There are currently 89.4M views for #projectmanagement on TikTok, plus other popular hashtags #projectmanager (72.3M views), #projectmanagementtiktok (6.7M views) and #projectmanagementtips (3.9M views), writes Galow Low, General Manager at The Digital Project Manager…

Strategy

B2B Lead Driving in a fragmented digital ecosystem

In the constantly fluctuating landscape of digital marketing, knowing the best place to put your advertising spend is rarely anything other than a headache. Increasing restrictions on data privacy,  walled gardens springing up all over the web and constant battles with competition for market share all come together to make the perfect digital blizzard of uncertainty and inefficiency.