Insight and opinion on digital business and marketing strategy.
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
The world of gaming offers advertisers an avenue to combine their TV ads with something more engaging, writes Jurriaan van Teunenbroek, Vice President Games and Content at Azerion…
The world is constantly changing, and with it, consumer behaviour. But, despite this continuous change, one thing remains a constant: consumer desire for engaging and relevant content.
If the hospitality industry – which is currently geared towards Millennial tastes and sensibilities – wants to capitalise, they’ll learn to speak in Gen Z, writes Sophie Abrahamovitch of DUSK…
We can use data and insight to identify and support vulnerable customers, writes Ben Young, Development Director, Go Inspire…
What can viewers expect from this year’s Super Bowl ads? Jon Evans, Chief Customer Officer, System1 offers his predictions…
New data from Wunderkind, a performance marketing channel that scales one-to-one messages for retailers and brands, has revealed that retailers are leaving valuable first-party data capture opportunities on the table…
Ah Um, a creative agency in the tech and AI space, has released a study revealing how decision-makers and in tech, AI and analytics consume content…
Viously, a next-gen video player technology and advertising sales house, has announced new efforts to decarbonise media and advertising, partnering with Scope3, as the standard for digital carbon emissions measurement….
We know that misaligned content erodes the impact of ads, leading to decreased impact on metrics like purchase intent, for example. But, what about the content in the grey area? MAGNA and Channel Factory have researched the issue…
half of UK consumers are spending more time consuming content than they did pre-pandemic, according to DoubleVerify…
82% of marketing leaders find B2B marketing boring and repetitive, according to research from Raconteur’s B2B marketing agency alan.
There are currently 89.4M views for #projectmanagement on TikTok, plus other popular hashtags #projectmanager (72.3M views), #projectmanagementtiktok (6.7M views) and #projectmanagementtips (3.9M views), writes Galow Low, General Manager at The Digital Project Manager…
In the constantly fluctuating landscape of digital marketing, knowing the best place to put your advertising spend is rarely anything other than a headache. Increasing restrictions on data privacy, walled gardens springing up all over the web and constant battles with competition for market share all come together to make the perfect digital blizzard of uncertainty and inefficiency.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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