Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Deborah Harper: Why we need representation in data

Although we’re surrounded by a plethora of audience data, using it ethically and meaningfully tends to be a more significant challenge. From a media insights point of view, the ethical use of data to reach under-represented audiences, who usually have protected characteristics, can end up excluding a valuable audience from receiving brand messages.

Strategy

Empowering your team through enablement

Consistent success is most frequently found within organisations where sales leaders are committed to an ongoing culture of coaching

Strategy

Strategist talent shortages could impact brands, finds WARC report

As strategists respond to their clients’ needs to adapt to the impacts of a changing world, the strategy function has gained value and influence, but talent shortages are proving to be a top concern for strategists, according to a new report from WARC…