Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Performance partnership: Immediate Media and Adnami talk collaboration

James Walmsley, Digital Trading Director at Immediate Media, and Alex Barstow, Publisher Director UK & NL at Adnami, discuss how their partnership has pushed the limits of creative innovation to boost the publisher’s high-impact advertising performance…

Strategy

New white paper highlights the importance of in-flight creative optimisation

Compounding Creative, a new white paper from creative effectiveness ad platform Automated Creative, in partnership with World Federation of Advertisers, suggests brands who don’t track and optimise the performance of their digital campaigns could be leaving significant media value on the table…