Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

The NDA Roundtable: What exactly is ‘growth marketing’ anyway?

New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.

Strategy

Tech brands need to keep pace with pandemic-induced digital acceleration

A new survey by McKinsey shows that Covid-19 sped up digital implementation by several years – in some sectors and regions by as much as ten. Businesses’ five-year strategies were crunched into just a few months, and digital adoption among consumers took a quantum leap.