Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Less is more for personalised customer engagement

Less frequent but more meaningful, insight-led interactions with brands and retailers are among the top consumer demands to improve customer engagement, new data from Wunderkind reveals.

Strategy

Twitch: “We’re right on the cusp of trends”

Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.

Strategy

It takes two to tango, when business meets design

A website is the face of a business. It is where people will immediately make judgements based on several aspects, whether that be the speed, opening value proposition, or general design. It is also where a business can engage their audience and turn prospects into repeating customers, writes Simon Bonello, Managing Director of Bigger Picture Agency…