Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

Should I pay attention to the hype surrounding the metaverse?

For those old enough to remember the much-hyped but short-lived Second Life platform, the recent boom in conversations concerning the ‘metaverse’ may feel familiar. However, there’s already lots of evidence to suggest that the metaverse is much more than a buzzword…

Strategy

Why quality must come first in 2022

Justin Taylor, Managing Director, UK at Teads, explores some of the changes experienced within digital advertising in 2021 that are set to last for years to come.

Strategy

Industry leaders reveal the secrets of growth marketing

Marketing transformation consultancy ControlVExposed (CvE)has published its latest report – Why every brand should develop a ‘Growth Marketing’ mindset – exploring the much-misunderstood topic of growth marketing. 

Strategy

Yahoo gets new EMEA and UK leadership

Josh Partridge has been promoted to Head of EMEA, while Steven Mchenry has stepped into the UK Country Manager role.