Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

M&A: A positive outlook for the UK Technology Market

Over the past few months, there has been a decline in deals due to uncertainty in the political and macroeconomic landscape. However, we are now witnessing a positive shift in sentiment and an increase in conversations, particularly among founder-backed businesses in the UK

Strategy

Why brands must seize the opportunity to redefine category management

The key to brands capitalising on commercial opportunities in times like these lies in recognising the evolving needs of consumers and creating unique spaces within these shifting landscapes, potentially even new categories, writes Andrew Hovells, Strategy Director at Live and Breathe…