How server-side solutions can change the digital ad selling landscape
13 June 2022
Mathieu Moyne, Associate Director, Solutions Consulting at Xandr, looks at how server-side bidding can help improve the advertising industry.
Strategy
Insight and opinion on digital business and marketing strategy.
How server-side solutions can change the digital ad selling landscape
13 June 2022
Mathieu Moyne, Associate Director, Solutions Consulting at Xandr, looks at how server-side bidding can help improve the advertising industry.
Strategy
The growth mindset: why growth marketers are hiring fresh talent based on attitude rather than experience
Does the rise of ‘growth
NDA Staff
9 December 2021
Strategy
My Best Marketing Tip: “Think about how you’ll make people feel”
As the Head of Integrated Marketing Experiences, Africa, at The Coca-Cola Company, Monali Shah works to showcase the best of African culture, while doing justice to the diversity across the continent
Andy Oakes
2 December 2021
Strategy
Why the quest for first-party data could drive more brands to create DTC channels
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts on the subject of ‘growth marketing’ and the data challenges it poses for brands.
NDA Staff
2 December 2021
Strategy
The NDA Roundtable: What exactly is ‘growth marketing’ anyway?
New Digital Age (NDA), in association with marketing transformation consultancy CvE (ControlVExposed) recently hosted a roundtable of senior professionals and subject experts to break down the topic of ‘growth marketing’ in more detail. Part one of the resulting articles follows.
NDA Staff
29 November 2021
Strategy
Dan Plant: The power of the pause – could advertising benefit from a slower pace?
By NDA monthly columnist Dan Plant, Executive Head of Strategy, Starcom UK
Justin Pearse
23 November 2021
Strategy
My Best Marketing Tip: Anheuser-Busch InBev’s Amy Chiwaye
Amy Chiwaye is the Head of Business Development at DraftLine South Africa, Anheuser-Busch InBev’s in-house creative agency, where she advocates for data-led creativity that drives a good return on investment.
NDA Staff
22 November 2021
Strategy
GM launches internal marketing training program
In partnership with Circus Street, GM’s marketing division will benefit from building on their marketing skills in areas including innovation and martech.
Tyrone Stewart
18 November 2021
Partner Content
The key to cookieless marketing: understand your audiences and their ever-evolving interests
NDA has partnered with Fifty on a series of articles exploring the cookieless future of marketing to find out how advertisers can prepare.
Michael Feeley
9 November 2021
Strategy
Tech brands need to keep pace with pandemic-induced digital acceleration
A new survey by McKinsey shows that Covid-19 sped up digital implementation by several years – in some sectors and regions by as much as ten. Businesses’ five-year strategies were crunched into just a few months, and digital adoption among consumers took a quantum leap.
NDA Staff
5 November 2021
Strategy
Sonic logos make brands seem more valuable
Recent research conducted by DLMDD and SoundOut found that brands with sonic logos are perceived as more valuable by consumers.
Tyrone Stewart
3 November 2021
Strategy
Working 9-5. Is it still the way to earn a living?
We’re constantly being told that 9-5 is over and we should switch to new models. But is that such a good idea?
Andy Oakes
28 October 2021
Practice Makes Unperfect
Strategy without execution is just another New Year’s resolution
It is that time of the year again, when every business leader starts planning for the next 12 months. This is one of the busiest seasons of the year and, at the same time, the most exciting one.
NDA Staff
26 October 2021
