Insight and opinion on digital business and marketing strategy.
Rishad Tobaccowala is ab author, speaker and advisor with four decades of global experience who helps people think, feel and see differently about how to grow their businesses, their teams and themselves.
Rishad Tobaccowala is ab author, speaker and advisor with four decades of global experience who helps people think, feel and see differently about how to grow their businesses, their teams and themselves.
NDA chatted to Rob Hall at MAD//Fest
New Digital Age (NDA) speaks to David Goodall, Managing Director, Havas Business, about the changes happening in the B2B marketing space and his goals for the new division…
Less can very often be more, especially when it comes to communicating in an effective, appropriate way. Indeed, sometimes saying nothing at all can have a real impact.
Speaking to NDA as he stepped off stage at MAD//Fest London 2022, Paul Nesbitt, Director of International Insights & Measurement at Twitch, shares his thoughts about the ‘Generation Twitch’ audience, the attention economy, the future of digital advertising, and more.
A website is the face of a business. It is where people will immediately make judgements based on several aspects, whether that be the speed, opening value proposition, or general design. It is also where a business can engage their audience and turn prospects into repeating customers, writes Simon Bonello, Managing Director of Bigger Picture Agency…
Is it me or is the art of objectivity and pure planning getting harder to sell than ever?
Mathieu Moyne, Associate Director, Solutions Consulting at Xandr, looks at how server-side bidding can help improve the advertising industry.
A failure to understand the unique nature of their fans, global audiences and their interests means that the Premier League’s Big Six clubs are currently leaving around £700mn+ of revenue on the table
Nearly two-thirds of business decision makers have expressed a demand to attend more virtual, as opposed to in-person, events, according to new research commissioned by EventsX, via independent polling agency Censuswide.
Mark Richardson, Regional Vice President EMEA and LATAM at Microsoft Advertising, explores what the blurred lines between our work and personal lives means for advertisers.
Not only will this provide untapped audiences and new opportunities for marketers, it also means that consumer behaviour is unlikely to follow the well trodden path of previous years.
Chris Lewis has spent the past 15 years working in digital. For the last three years he has been Client Services Director at digital transformation agency, Cyber-Duck. We asked who his digital hero is.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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