
Immersive brand stories in the metaverse – the future of marketing?
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Insight and opinion on digital business and marketing strategy.
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Katie Puccio-Williams is the Senior Community Manager, DTC Division, at Constellation Brands, focusing on social media and digital marketing in the alcohol beverages world.
GumGum SVP of Sales, EMEA Peter Wallace discusses the company’s roadmap, and compares impactful ads to dating apps.
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores three trends that brands should be aware of when delivering campaigns this year.
When marketers spend time analysing, reflecting on data and preparing a future strategy for clients, they often neglect doing the same for themselves.
The pandemic forced many brands to transform to survive. For many of these businesses this was a trial by fire and their first experience of generating substantial online sales through channels separate from a retail partner.
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing.
In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?
WaterAid, the world’s leading NGO
By NDA columnist Tom Ollerton,
Per Pettersen, impact.com’s Executive Chairman and CSO, discusses the secret to the company’s highly successful M&A strategy.
Ben Murphy, UK MD at Quantcast, looks at why advertisers should be looking to experiment with connected TV.
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
Please send all editorial enquiries to: editorial@newdigitalage.co.uk
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The New Digital Age newsletter brings you the best from NDA – a publication for the digital industry written by those in the digital industry (part of the Bluestripe Group of companies).