Immersive brand stories in the metaverse – the future of marketing?
February 16, 2022
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Strategy
Insight and opinion on digital business and marketing strategy.
Immersive brand stories in the metaverse – the future of marketing?
February 16, 2022
Chris Perry, Director UK at Getfluence, discusses what marketing could look like in the metaverse.
Strategy
My Best Marketing Tip: “Put yourself into the work”
Katie Puccio-Williams is the Senior Community Manager, DTC Division, at Constellation Brands, focusing on social media and digital marketing in the alcohol beverages world.
NDA Staff
January 31, 2022
Partner Content
GumGum’s Peter Wallace: “Contextual, attention and creativity work like a dating app”
GumGum SVP of Sales, EMEA Peter Wallace discusses the company’s roadmap, and compares impactful ads to dating apps.
NDA Staff
January 31, 2022
Strategy
Patrick Collister: Without empathy there is atrophy
Patrick Collister, NDA’s monthly creative columnist, is the Curator of The Caples Awards, Editor of Directory and a friend to Ad-Lib.io.
Justin Pearse
January 31, 2022
Strategy
Brands must capture attention, embrace contextual, and share their values in 2022
Nick Reid, SVP and Managing Director EMEA at DoubleVerify, explores three trends that brands should be aware of when delivering campaigns this year.
NDA Staff
January 28, 2022
Strategy
My Best Marketing Tip: “The shoemaker’s son always goes barefoot”
When marketers spend time analysing, reflecting on data and preparing a future strategy for clients, they often neglect doing the same for themselves.
NDA Staff
January 26, 2022
Strategy
How brands can master post-Covid retailer relationships in 2022
The pandemic forced many brands to transform to survive. For many of these businesses this was a trial by fire and their first experience of generating substantial online sales through channels separate from a retail partner.
NDA Staff
January 25, 2022
Strategy
It’s Always Media Thursday podcast with special guest Sir Martin Sorrell
In the latest It’s Always Media Thursday podcast, Editor Justin Pearse and Publisher Andy Oakes fumble though another discussion of a week in digital media and marketing.
Justin Pearse
January 21, 2022
Partner Content
Beyond traditional Machine Learning: it’s time for Deep Learning
In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?
NDA Staff
January 20, 2022
PR
WaterAid prioritises digital advocacy with its appointment of Blue State
WaterAid, the world’s leading NGO
Michael Feeley
January 14, 2022
Strategy
My Best Marketing Tip: “Will It Make the Boat Go Faster?”
By NDA columnist Tom Ollerton,
NDA Staff
January 13, 2022
Partner Content
Mergers and acquisitions with impact.com’s Per Pettersen
Per Pettersen, impact.com’s Executive Chairman and CSO, discusses the secret to the company’s highly successful M&A strategy.
NDA Staff
January 12, 2022
Strategy
Entering a new era of personalised experiences with CTV
Ben Murphy, UK MD at Quantcast, looks at why advertisers should be looking to experiment with connected TV.
NDA Staff
January 11, 2022
