Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

How brands can master post-Covid retailer relationships in 2022

The pandemic forced many brands to transform to survive. For many of these businesses this was a trial by fire and their first experience of generating substantial online sales through channels separate from a retail partner.

Partner Content

Beyond traditional Machine Learning: it’s time for Deep Learning

In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?