Insight and opinion on digital business and marketing strategy.
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
Mark Evans, Senior Director, Buyer Development at Index Exchange, looks at how advertisers can get the most out of their digital campaigns this holiday season.
Nearly two-thirds of business decision makers have expressed a demand to attend more virtual, as opposed to in-person, events, according to new research commissioned by EventsX, via independent polling agency Censuswide.
Mark Richardson, Regional Vice President EMEA and LATAM at Microsoft Advertising, explores what the blurred lines between our work and personal lives means for advertisers.
Not only will this provide untapped audiences and new opportunities for marketers, it also means that consumer behaviour is unlikely to follow the well trodden path of previous years.
Chris Lewis has spent the past 15 years working in digital. For the last three years he has been Client Services Director at digital transformation agency, Cyber-Duck. We asked who his digital hero is.
Last year almost 80 new businesses were created every hour in the UK. That’s easily more than half a million in 12 months – and if previous years are anything to go by, most of them will live to see their first birthday.
Traditionally, advertising has been about identifying the target audience for your products and services, identifying their key media behaviours, and then buying ads in these places to reach them. Measure, rinse and repeat.
The pink pound is estimated to be worth £6 billion per year in the UK alone. It still sometimes feels that brands are competing for this section of the market but have missed the mark when it comes to accurately communicating and making the LGBT community feel connected to the brand.
Matt White, Vice President of Quantcast, advises brands to leave third-party cookies in the past now, rather than waiting until next year.
Nick Mason, CEO & Founder of Turtl, explains why interactive modular content can pave the way for greater sustained attention and higher engagement.
Two thirds (66%) of SEO managers claim they don’t devote enough time to profit-generating strategic work due to the huge number of hours they’re spending on SEO maintenance tasks, according to new research by Corigan.
Research from data-driven digital marketing agency Precis Digital, and leading global research company Forrester Consulting, has found that 80% of marketers rank customer satisfaction as the number one most important outcome for their marketing programmes. However, only 49% indicate that they would go beyond what regulations such as GDPR require, to adopt more ethical marketing practices for the customer…
The second part of NDA’s attention economy roundtable looks at the different roles that industry stakeholders have to play in the future of digital advertising, featuring experts from Spark Foundary, Teads, DoubleVerify, Wunderman Thompson, Nano Interactive, Azerion UK and GumGum…
New Digital Age, published by Bluestripe Group, covers the latest news, insight, opinion and research on all aspects of digital media and marketing. Our aim is to be a new voice for knowledge and inspiration about the companies, technologies and people powering the next wave of disruption in our industry. We’re a subsidiary of Bluestripe Group and will include news and views from our clients, in addition to other content we find interesting and that adds value to the digital media and marketing industry.
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