Interviews, insight & analysis on digital media & marketing

Strategy

Insight and opinion on digital business and marketing strategy.

Strategy

How brands can master post-Covid retailer relationships in 2022

The pandemic forced many brands to transform to survive. For many of these businesses this was a trial by fire and their first experience of generating substantial online sales through channels separate from a retail partner.

Partner Content

Beyond traditional Machine Learning: it’s time for Deep Learning

In my work with RTB House, one of the most common questions I encounter is: what is the difference between AI, ‘classic’ Machine Learning, and the cutting-edge Deep Learning technology that RTB’s demand side platform (DSP) depends on?

Strategy

My Digital Hero: Steven Scaffardi, Mediatel Group

Steven Scaffardi is Head of Events at Mediatel Group. He was the driving force behind Mediatel’s early and hugely successful pivot to digital events as the pandemic struck. We ask who his digital hero is.

Strategy

The trends that will shape marketing in 2022

Phil Duffield, UK VP at The Trade Desk, shares the marketing trends we can expect to see around identity, retail data, and digital out-of-home in 2022.