Interviews, insight & analysis on digital media & marketing

Technology

News, views and opinion from the adtech and martech industries.

Technology

Why accessibility for older generations is critical

According to Age UK, two-thirds of people aged over 75 and three out of ten aged 65 to 74 don’t use the internet. Now that social distancing has made online platforms one of the main ways in which we access products and services, the imperative to make these platforms accessible to all has become all the more pressing.

Technology

Alexis Faulkner: why adaptability and resilience are so vital in digital media

One of the challenges for teams in the digital space is keeping up with the pace of change. While traditional media has largely had the same buying model for the last 20 years plus, digital just doesn’t stay still. The changes have impacted every area of media, from consumer behaviour online and the tools we use, to the data we can see or the ethics on how we use it.