Interviews, insight & analysis on digital media & marketing

Case studies

Adform wins with programmatic DOOH for Vodafone Germany and AMC+ campaigns

Media buying platform Adform has unveiled results from two standout programmatic Digital-Out-Of-Home (DOOH) campaigns. The activations were powered by the new DOOH planning interface within Adform FLOW, which offers omnichannel integration through fast visual inventory discovery...

CTV delivers big for Boots Online Doctor with benchmark-setting campaign

Online healthcare provider Boots Online Doctor has successfully leveraged Connected TV (CTV) to deliver significant brand consideration uplift and outperform typical results in the health sector...

Channel 4’s mission to have disability viewed in a different light

Amber Kirby, Marketing Director at Channel 4, shares the broadcaster's winding journey toward improving perceptions around the Paralympics.

How E45 found success embedding inclusion into its ads

Chelsea Peers boosts PJ purchases by personalising online experience for curve customers

Sprayway boosts orders using Patchworks BI

British designer Paul Smith fashions increased revenue and conversions with Klevu and Limesharp