Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Research
Marketers still aren’t ready for cookie deprecation
20 September 2023
According to an Adform survey of 331 UK marketers, conducted by YouGov, just 33% feel they are well-prepared for the removal of cookies.
Advertising
LiveRamp, Vayner Media, Quantcast, Skyrise, Incubeta, The Trade Desk and Blis dissect the findings of the IPA Bellwether
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, including Vayner Media, Quantcast, Blis, Skyrise, Incubeta, The Trade Desk and Blis .
NDA Staff
15 July 2021
Retail
Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads discuss the IPA Bellwether
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry, this time from Teads, Sourcepoint, Talon, The Kite Factory and A Million Ads.
NDA Staff
15 July 2021
Advertising
Bellwether reaction: News UK, Kantar, DoubleVerify, Permutive Appsumer
Following the latest IPA Bellwether Report that found UK marketing budgets increased for the first time since the end of 2019 in the second quarter of 2021, NDA is getting reaction from across the industry.
NDA Staff
15 July 2021
Agencies
UK marketing budgets grow for first time since pandemic began
UK marketing budgets increased for the first time since the end of 2019, according to the latest IPA Bellwether Report.
Tyrone Stewart
14 July 2021
Programmatic
78% of senior UK marketers believe the withdrawal of third-party cookies will have a positive impact on advertising strategies
Data connectivity platform, LiveRamp, in
Andy Oakes
24 June 2021
Technology
How technology has raised the insight game
A brands embark on the essential task of gathering consumer feedback and data to make decisions, their research methods should always put the consumer at the centre of the actionc
NDA Staff
15 June 2021
Social Media
The Zen Gen who are tapping into digital
The ‘baby boomers’ or 55–75-year-olds, have been dubbed Zen Gen or Zenners due to living alongside digitalisation for a good 20 years.
NDA Staff
7 June 2021
Partner Content
The 10 Pillars of effective local marketing
NDA and CVE speak with leaders at national brands about new approaches to local advertising.
Andy Oakes
2 June 2021
Agencies
UK ad spend will recover ahead of other major markets
UK ad spend is set to have the strongest recovery of the major markets in 2021, according to AA/WARC report
Tyrone Stewart
28 April 2021
Covid-19
The true extent of the pandemic shift to digital
The COVID-19 pandemic has accelerated the consumer shift to digital media, with activity increasing across all areas of the online world
Tyrone Stewart
27 April 2021
Strategy
Businesses need to gear up for millennials in the C-suite
our research found that millennial executives have been impacted the worst and are bearing the brunt of these work changes.
Justin Pearse
26 April 2021
Retail
FMCG brands are shifting TV ad spend to digital
FMCG brands are beginning to follow audiences to digital channels, according to the latest insights from Zenith
Tyrone Stewart
26 April 2021
