LG Ad Solutions has launched Social Sync powered by Spaceback in the UK, a creative solution that allows brands to transform their digital and social content into high-impact Connected TV (CTV) ads. The partnership was announced earlier this year at NewFronts in the United States but is now available globally.
Connected TV is lowering the barrier to entry for advertisers, making it easier than ever for brands to take the campaigns that resonate on their social media channels and bring them to the largest screen in the room.
“Social Sync is the next evolution in creative storytelling for television,” said Ed Wale, VP, International at LG Ad Solutions. “Brands now have a powerful way to extend their most engaging social campaigns into premium CTV environments.”
In a recent blind case study, Social Sync proved its impact, driving a 22% lift in awareness, 19.5% lift in recall, 26.1% lift in consideration, 18.4% lift in purchase intent, 24.5% lift in brand preference, and 24.2% lift in favourability. The results underscore how Social Sync transforms social content into high-impact CTV creative that not only captures attention but also delivers measurable brand growth.
Social Sync is compatible with assets from Facebook, Instagram, TikTok, Pinterest, LinkedIn, YouTube, and X, and is fully integrated across LG’s owned-and-operated inventory and premium content partner network
Brady Akers, Chief Customer Officer at Spaceback, commented: “With Spaceback, advertisers can start with the stories and content proven to work on social. Social Sync makes it seamless for marketers to take those authentic, high-performing social moments and bring them to television without friction. Partnering with LG Ads, we’re giving brands an effective way to stay consistent across screens while elevating the impact of the campaigns already proven to work.”
