RAAS LAB, a platform designed to deliver real-time Relevance and meaningful results for advertisers, has unveiled its new dynamic creative solution for pre-roll video. Through real-time intelligence, RAAS LAB empowers brands and agencies with campaigns that are contextually aligned, capture attention and drive deeper audience engagement.
The move into video marks the next phase in RAAS LAB’s mission to bring Relevance to all advertising, and also responds directly to surging marketing demand for high-impact video campaigns. According to the Q2 2026 IPA Bellwether report, video reached a seven-quarter high in spend. However, as investment accelerates, advertisers must cut through the noise and deliver personalised creative at scale. RAAS LAB bridges this gap with the tools to make every video impression count.
Beta test campaigns for travel, healthcare, and betting clients using the new product have already demonstrated a 25% uplift in view-through rate (VTR) compared with standard DV360 targeting. Transforming standard brand videos into high-impact, hyper-relevant creative, RAAS LAB’s solution generates thousands of unique video moments from a single base asset.
RAAS LAB’s Relevance Score, a quantitative, impression-level metric, evaluates how closely an ad’s creative aligns with the precise content of the media in which it is served. Unlike legacy tools that place web pages into broad generic categories, RAAS LAB leverages AI to generate a score for each placement. This ensures that ads are delivered only when the message matches the context.
Thomas Ives, Co-founder of RAAS LAB, commented: “We are operating in a market saturated with generic, low-effort creative that fails to connect with audiences. The breakthrough comes when you pair high-impact video formats with real-time intent – a live score, a weather shift, a trending story. This is just the beginning of our move into video, and it proves that when you put Relevance at the core of your strategy, you turn fleeting attention into undeniable results.”
Campaigns are deeply personalised to the user’s media environment and intent through custom hero video and skins based on a variety of signals, including live product and price feeds, user location, and sports triggers such as live odds and scoreboards – alongside weather, news, and scheduling signals.
Advertisers retain full management of their own brand assets and campaigns, with RAAS LAB’s technology layered in to introduce scalable, brand-safe creative at speed. Both dynamic video skins and hero video products are available across Desktop and Mobile, with additional capabilities to be rolled out in Q4 2026.
RAAS LAB is a client of Bluestripe Group, publisher of New Digital Age.
