Global digital out of home (DOOH) supply-side platform VIOOH has announced a strategic partnership with Big Outdoor, an operator of out of home media assets in the US, expanding programmatic access to premium digital inventory stateside.
The partnership encompasses over 130 strategically positioned digital screens across three distinct environment types, delivering more than 677 million monthly impressions throughout major metropolitan areas. The Big Outdoor network spans high-impact locations including digital displays, street furniture and premium mall environments across New York, Los Angeles, Dallas, San Francisco, Atlanta, Austin and San Diego.
Big Outdoor’s inventory forms the cornerstone of the network, delivering 549 million monthly impressions through large-format digital displays positioned in high-visibility locations. The diverse inventory mix enables advertisers to reach audiences across airports, malls, stations, roads and city centres, providing comprehensive coverage throughout consumers’ daily journeys.
Gavin Wilson, Global Chief Commercial Officer at VIOOH, commented: “We’re delighted to partner with Big Outdoor to bring their premium US inventory to our global platform. This partnership further strengthens our North American presence, offering buyers access to high-quality screens in key cities. The combination of spectacular displays, street furniture and mall environments provides advertisers with unparalleled flexibility to reach diverse audiences in contextually relevant moments.”
TJ Reul, Programmatic Lead at Big Outdoor, said: “Partnering with VIOOH enables us to unlock the full potential of our premium digital network through programmatic capabilities. VIOOH’s advanced technology platform and global reach will connect our inventory with buyers worldwide, making it easier for brands to access our high-impact screens across America’s most vibrant cities. This collaboration represents an exciting evolution in how advertisers can plan and activate campaigns across our network.”
