The shortlist for the inaugural JCDecaux Programmatic DOOH Live Awards has been revealed. The nominees will now present their campaigns to be judged live at the groundbreaking awards ceremony on 24 April 2024 in London.
In the ‘Best Use of Data’ category, nominees include Hawk (with its campaign for Califia Cold Brew), GroupM Nexus (Batiste Leave-In Dry Conditioner) and Storeboost (Bio-Oil).
In the ‘Best use of pDOOH & Mobile’ category, the7stars (for TSB), Yahoo (IHG) and Displayce & Locala (Dell) made the shortlist.
GroupM Nexus (for Lucozade Sport Zero) and Flow City (Face the Future) have been nominated in the ‘Best Programmatic/Traditional OOH’ category.
Meanwhile in the ‘Best Integrated pDOOH campaign’ category, Skyrise (Woodland Trust), GroupM Nexus (Cornetto Soft and Costa), and Equator (HCA Healthcare UK) are all in the running.
Finally, In the ‘Best Use of Online Video & pDOOH’ category, Blis has been nominated (for its Malteser Easter Bunnies campaign) alongside Arla Foods (for Lurpak Lighter).
Justin Pearse, editor of New Digital Age, media partner for the awards, commented: “We’re delighted to have such a fantastic selection of campaigns in the running for the first ever JCDecaux Programmatic DOOH Live Awards. It promise to be an exciting and memorable day on 24 April.”
If you are interested in attending the awards, click here to find out more.
