Independent out-of-home (OOH) verification company Veridooh has accelerated its international expansion with four strategic global hires across Sales, Operations and Marketing. These new roles bring extensive experience from leading media and technology organisations in the UK and US to Veridooh’s fast-growing team.
Based in the UK, but with global remits, the company has appointed Zoe Jones as Marketing Director (fractional) and David Divehall as Operations Director.
Zoe Jones joins Veridooh with over two decades of experience in the media industry. Her previous roles include Marketing & Insight Director at Digital Cinema Media and International Head of Marketing Communications at Clear Channel (now Bauer), before setting up her own fractional marketing agency, The Zoder Collective, in 2021.
David Divehall joins Veridooh to lead operational launch and service delivery into multiple markets around the world. He spent the last 14 years at Adstream (now Extreme Reach), most recently as Global Operations Director, where he specialised in standardising workflows and scaling complex global operations.
The appointments come as part of a global recruitment drive. In the US, Veridooh has also appointed Drew Weicker (ex-DoubleVerify) as Head of Agencies and Partnerships and Lindsay Leskanic (ex-Talon) as Account Director.
Weicker brings a track record of over 20 years in digital sales and strategy. He spent nine years at DoubleVerify, where he climbed the ranks to lead North American sales, playing a critical role in taking the company from a growth-stage startup to a successful IPO. Leskanic joins Veridooh with deep roots in the OOH industry. During her tenure at Talon, she drove client strategy for major brands across luxury fashion, finance, and CPG, delivering measurable results and turning creative concepts into effective real-world campaigns.
Veridooh Co-founder and Co-CEO Mo Moubayed said: “We are in an enviable position where we can attract the best of the best in the media industry. Our mission to grow the OOH industry through increasing trust and buyer confidence attracts those who want to make an impact at scale to an industry they love. I am grateful to be able to work with people who have experience in succeeding in the next stage of our growth.”
Veridooh Marketing Director, Zoe Jones, said: “Independent verification is becoming a critical necessity for the global OOH sector. Having worked on the media owner side at the very beginning of OOH’s digital transformation journey in 2006, I recognise the value Veridooh can bring to drive trust and investment in this brilliant medium. I’m thrilled to join a team that is championing transparency and look forward to helping share the benefits of independent verification that will drive growth for the entire OOH industry.”
Veridooh Operations Director, David Divehall, said: “I have spent the last 14 years focused on helping media businesses scale by standardising workflows and solving complex operational challenges. The OOH sector is currently at a tipping point where independent verification is becoming the global standard, and Veridooh is the clear leader driving this shift. My focus will now be on building the operational infrastructure to deliver our solutions seamlessly to our partners across the globe.”
