Adtech company Veridooh, has partnered with JOLT, a 100% digital out-of-home (DOOH) network integrated with EV charging, to expand the UK presence of its world-first independent verification solution for OOH advertising.
With this partnership, all JOLT clients can now access Veridooh’s patented technology, SmartCreative, across their DOOH network. Veridooh tracks, measures, and verifies 100% of booked OOH, allowing brands to track campaign performance in real time.
Veridooh independently collects all the data needed to track, measure, and verify the performance of OOH campaigns. The technology provides more than 400 metrics on campaign delivery in one easy-to-use dashboard. Founded in 2019 by Jeremy Yang and Mo Moubayed, Veridooh is already the preferred verification partner for GroupM, Omnicom Media Group, and IPG Mediabrands in Australia. Its clients include some of the biggest global brands: Google, Amazon, Mercedes, Pepsi, Unilever, Sony and McDonald’s.
JOLT provides an authentically sustainable advertising medium for brands, whereby their media campaigns are creating a positive impact and contributing to the acceleration of the shift to zero emission mobility by funding the free charging provision to EV drivers. After launching in the UK in 2023, the company is quickly expanding their network of accessible and convenient EV charging infrastructure across the UK. Early clients include Audi, EDF, and the Government attracted by the distinctive opportunity to reach roadside and longer dwell-time charging audiences, at scale.
Veridooh co-founder Mo Moubayed said: “This partnership with JOLT marks the next step in our mission to provide British advertisers with deeper access to Veridooh’s world-first independent verification solution for OOH. The fact that it is with a company doing such innovative work in building sustainability infrastructure makes it even better. The fact is, Media owners who allow independent verification into their DOOH networks generate greater revenue, and with good reason. We’re empowering UK advertisers to understand the true value of their investment and give them the confidence to invest further into OOH.”
JOLT UK Sales Director, Gino Cettina, said: “We have been working with the Veridooh team internationally and are excited to now onboard onto their platform seamlessly in the UK market. Their mission to bring greater buyer confidence to DOOH makes them a natural partner for JOLT, providing our clients with an even deeper understanding of the power of our media for their brands. We’re committed to providing our advertising partners with smarter access to a premium, sustainable DOOH network, and independent verification is an important step in fulfilling that promise.”
The partnership bolsters the presence of Veridooh’s independent verification solution across the UK, with the adtech company recently partnering with other leading media owners such as Smart Outdoor, Limited Spaces, London Lites, IQ OOOH, and Mass Media.
