Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
AI
Advanced Television – 15th June 2026
Study: 77% of B2B marketers deem AI scrutiny inadequate
Rresearch from B2B agency Ledger Bennett, part of Havas Media Network, and AI advertising and orchestration platform StackAdapt reveals widespread dissatisfaction with the modern B2B RFP process, with 77 per cent of marketers saying AI-related questions are not being asked rigorously enough during vendor evaluations.
CTV
EMARKETER – EMARKETER Editors, 15th June 2026
Viewers are tapping their remotes far less for interactive CTV ads
Key stat: Overall CTV interactive ad engagement fell by half YoY, dropping from 1.84% of impressions in Q1 2025 to 0.92% in Q1 2026, according to a March report from BrightLine.
AUDIO
The Media Leader – Charli West, 15th June 2026
News UK’s Octave extends audio reach with new third party inventory
Octave, News UK’s audio-visual advertising platform, has signed a portfolio of agreements to access four additional streaming audio providers in the UK.
SOCIAL MEDIA
The Guardian (also in BBC and CityAM) – Andrew Sparrow, 15th June 2026
Prime minister announces ban, saying social media is making children unhappy and unsafe
Advanced Television – 15th June 2026
Survey: Majority support u16s social media clampdown
Around eight in 10 people support either banning under-16s from social media or forcing social media companies to remove features and content deemed inappropriate for children, according to polling for the Institute for Public Policy Research (IPPR) conducted by YouGov.
Digiday – Krystal Scanlon, 15th June 2026
As AI reshapes search, TikTok turns discovery into a performance pitch
Not too long ago, TikTok was postured as the future of search.
HOLDCOs
Digiday – Seb Joseph and Michael Bürgi, 12th June 2026
Publicis and The Trade Desk settle their dispute, but tell no one why
Publicis and The Trade Desk have made up, which is either a triumph of negotiation or a sign the whole thing was never quite as dramatic as it seemed.
PUBLISHERS
Press Gazette – Dominic Ponsford, 15th June 2026
Publishers to bill AI firms for unwanted scraping – and take them to court if they don’t pay
Search-only contracts added to website terms open up new front in war with AI companies.
