Each day, New Digital Age gathers the most interesting marketing and ad tech news from around the world…
SOCIAL MEDIA
The Telegraph – Kiran Stacey, Dan Milmo and Aisha Down, 16th June 2026
UK ministers lobby Trump to avert backlash against social media ban
No 10 is worried about retaliation from White House over restrictions on under-16s’ internet use
BBC – Zoe Kleinman, 15th June 2026
Social media ban – bold and blunt, but no silver bullet
When I arrived at 10 Downing Street this morning to hear the prime minister announce the UK’s social media ban for under-16s, I had to hand in my phone for security reasons.
AI
Adweek (also in Digiday and AdExchanger) – Christopher Cicchiello, 15th June 2026
AI Search Will Top $100B In Ad Revenue by 2030: WPP Media
Global ad revenue is expected to grow by 8.9% this year, according to the group’s midyear ad spend forecast.
Marketing Week – Mrunal Bhagat, 16th June 2026
ChatGPT already closed the sale and your dashboard has no idea
As LLMs become the most influential channel in the purchase journey, click to convert is dead. The new game is “be recommended to influence” and the industry is yet to build a scoreboard that tracks it.
Digiday – Ronan Shields, 16th June 2026
Taboola expands DeeperDive into an ad network for AI apps and agents
Taboola is opening up the monetization engine behind its DeeperDive generative AI product, launching an ad network designed specifically for LLMs, chatbots, and virtual assistants.
HOLDCOS
Digiday – Ronan Shields, 16th June 2026
Ad Tech Briefing: The shifting tides behind Publicis and The Trade Desk’s détente
The schism between Publicis Groupe and The Trade Desk was arguably the major media narrative of 2026, with the pair’s recent détente seemingly coming out of nowhere, another sign of just how fragile the harmony is.
CTV
Performance Marketing World – Bethany Lee, 15th June 2026
Fox to buy Roku for $22bn as CTV wars heat up
The deal will see FOX’s live news sports, and Tubi streaming service and Roku’s CTV platform controlled under one next-gen company
RETAIL MEDIA
Internet Retailing – Paul Skeldon, 15th June 2026
CTV grows up – what the battle for the biggest screen in the house means for retail media
For much of the past decade, Connected TV (CTV) has been positioned as the future of entertainment and advertising. Today, it is a reality for both. Netflix currently has around 325 million paid subscribers globally – making it the biggest streaming service, but players such as Samsung – makers of connected TVs – as well as marketplaces such as Rakuten also now play a significant role in this mainstreaming of CTV from a consumer perspective at least.
Little Black Book – 15th June 2026
OOH Stands Out, Retail Media To Overtake Total TV Ad Revenue: WPP Media
The holdco’s 2026 ‘This Year Next Year Midyear Advertising Forecast’ report found there is a “disconnect … between macroeconomic conditions and ad-revenue growth,” reports LBB’s Tess Connery-Britten
COMMERCE MEDIA
EMARKETER – Arielle Feger, 15th June 2026
Why Walmart Connect is bringing its shopper data to YouTube
Walmart Connect is expanding its audience data offering into YouTube streaming inventory through Display & Video 360, allowing advertisers to target Walmart audiences more precisely while tying campaigns back to shopping behavior and sales outcomes.
